case study.

In-store promotion with win mechanic/Fragmented retail/Beer brand

the challenge.

How can a leading beer brand leverage its football league partnerships to generate direct sales impact in on-trade?

the outcome.

Hashting’s digital marketing platform allowed to activate and track on-trade promotion in 15 countries simultaneously and achieve 2x higher ROI vs benchmark.

#1

connect.

POS MATERIALS

Consumer scan a QR code that they receive from a promoter in the bar after buying a beer and connect via Whatsapp

#2

convert.

GAMIFICATION

Consumer plays a wheel fortune or digital scratch card, wins and receives an immediate price.

#3

measure.

REAL-TIME TRACKING

Track activity in real-time per bar, sales promoter, sales rep, region and optimise instantly.

highlights.

100% CONTROL .

Full control over quality of execution per venue, goodies distribution, (premium) brand messaging through dashboards showing all activations in all countries in real-time.

0% FRAUD.

No more “fake” activations leading to 10% more active venues (from 77% to 97%). No more “disappearing” valuable goodies.

2X HIGHER ROI.

2x faster implementation time (from 5 days down to 2,5 days to get a venue up to speed), 0% fraud, instant improvements through real-time reporting. The result: at least 2x higher participation rate for similar budget compared to traditional activations.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.

We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

global coverage.

seamless & quick integration

let's talk.

A problem was detected in the following Form. Submitting it could result in errors. Please contact the site administrator.
Contact Information