case study.
In-store promotion with win mechanic/Fragmented retail/Beer brand
the challenge.
How can a leading beer brand leverage its football league partnerships to generate direct sales impact in on-trade?
the outcome.
Hashting’s digital marketing platform allowed to activate and track on-trade promotion in 15 countries simultaneously and achieve 2x higher ROI vs benchmark.
#1
connect.
POS MATERIALS
Consumer scan a QR code that they receive from a promoter in the bar after buying a beer and connect via Whatsapp
#2
convert.
GAMIFICATION
Consumer plays a wheel fortune or digital scratch card, wins and receives an immediate price.
#3
measure.
REAL-TIME TRACKING
Track activity in real-time per bar, sales promoter, sales rep, region and optimise instantly.
highlights.
100% CONTROL .
Full control over quality of execution per venue, goodies distribution, (premium) brand messaging through dashboards showing all activations in all countries in real-time.
0% FRAUD.
No more “fake” activations leading to 10% more active venues (from 77% to 97%). No more “disappearing” valuable goodies.
2X HIGHER ROI.
2x faster implementation time (from 5 days down to 2,5 days to get a venue up to speed), 0% fraud, instant improvements through real-time reporting. The result: at least 2x higher participation rate for similar budget compared to traditional activations.
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
