case study.

on-pack offer with cashback

the challenge.

How can a leading brand
create in-store visibility
in more pharmacies for a longer period of time with significantly less budget?

the outcome.

Hashting’s digital cashback technology allowed the brand realise 75% cost savings versus price-offs through displays by using on-pack QR codes to communicate the promotion.

#1

connect.

ON-PACK OFFER

By scanning the QR code consumers would receive the offer straight to WhatsApp or SMS

#2

convert.

DIGITAL CASHBACKS

Redeem a €5 cashback by purchasing the product in-store

#3

measure.

REAL-TIME TRACKING PER PHARMACY

Measure the efficiency of new promo placement in real-time

highlights.

75% cost savings.

On-pack promotion
compared to previous
price-off promotions
through displays

100%
control.

By combining on-pack
promotion with cashback
the brand had full control on
redemption budgets,
touchpoints & messaging

100% in-store visibility.

By switching to on-pack
communication the brand
was exposed 24/7, and had a
conversion rate of 49% from
interest to purchase

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.

We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

global coverage.

seamless & quick integration

let's talk.

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