case study.
on-pack offer with cashback
the challenge.
How can a leading brand
create in-store visibility
in more pharmacies for a longer period of time with significantly less budget?
the outcome.
Hashting’s digital cashback technology allowed the brand realise 75% cost savings versus price-offs through displays by using on-pack QR codes to communicate the promotion.
#1
connect.
ON-PACK OFFER
By scanning the QR code consumers would receive the offer straight to WhatsApp or SMS
#2
convert.
DIGITAL CASHBACKS
Redeem a €5 cashback by purchasing the product in-store
#3
measure.
REAL-TIME TRACKING PER PHARMACY
Measure the efficiency of new promo placement in real-time
highlights.
75% cost savings.
On-pack promotion
compared to previous
price-off promotions
through displays
100%
control.
By combining on-pack
promotion with cashback
the brand had full control on
redemption budgets,
touchpoints & messaging
100% in-store visibility.
By switching to on-pack
communication the brand
was exposed 24/7, and had a
conversion rate of 49% from
interest to purchase
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
