case study.
in-store with digital coupon
the challenge.
How can a leading toothpaste brand measure and increase the ROI of its in-store activations?
the outcome.
Using Hashting’s digital couponing technology for in-store promotions proved that 72% of the incremental sales impact is realised by the 30% most active pharmacies
#1
connect.
UNIQUE IN-STORE CODE
Send message (WhatsApp or SMS) to receive digital coupon
#2
convert.
DIGITAL COUPON
Pharmacy is automatically
reimbursed
#3
measure.
REAL-TIME TRACKING PER PHARMACY
Track in real-time performance allowing for instant optimisations
highlights.
20% sales increase.
Of which 72% is realised by
30% of the pharmacies
having the highest
couponing activity
54% redemption rate.
54% of the sales is covered
by digital direct discount
coupons in the participating
pharmacies
200%
ROI.
Total incremental sales uplift
compared to the total cost
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
