case study.
In-Store contest with cashback/Energy drink
the challenge.
How can an energy drink brand increase the promo impact of an In-Store contest?
the outcome.
Hashting’s technology allowed a challenger brand in energy drinks to have 5x higher consumer participation while decreasing the budget by 50%
#1
connect.
EASY CONNECTION
Consumer could connect in-store via QR or text code across various PoS
#2
convert.
WIN-MECHANIC
Consumer uploads their receipt to unlock a spin-the-wheel & see what they won
Instantly
#3
measure.
SHAREABILITY
Participants could share the promo with friends on WhatsApp/SMS, allow the brand to connect with consumers before reaching the store
highlights.
50% BUDGET SAVING
We were able to turn 1 campaign into 9 by adapting a master campaign across x9 different retailers & using our live data to allocate specific prize pots per retailer across multiple different live dates
10% EXTRA IMPACT THROUGH RAF
10% of all entries came from our refer-a-friend in instant messaging, allowing consumers to discover the promo before even reaching the store
5X MORE PARTICIPANTS
Hashting’s technology increased the simplicity & engagement of the promotion, leading to a record 20,000 entries
with X5 higher engagement vs benchmark
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
