case study.

In-Store contest with cashback/Energy drink

the challenge.

How can an energy drink brand increase the promo impact of an In-Store contest?

the outcome.

Hashting’s technology allowed a challenger brand in energy drinks to have 5x higher consumer participation while decreasing the budget by 50%

#1

connect.

EASY CONNECTION

Consumer could connect in-store via QR or text code across various PoS

#2

convert.

WIN-MECHANIC

Consumer uploads their receipt to unlock a spin-the-wheel & see what they won Instantly

#3

measure.

SHAREABILITY

Participants could share the promo with friends on WhatsApp/SMS, allow the brand to connect with consumers before reaching the store

highlights.

50% BUDGET SAVING

We were able to turn 1 campaign into 9 by adapting a master campaign across x9 different retailers & using our live data to allocate specific prize pots per retailer across multiple different live dates

10% EXTRA IMPACT THROUGH RAF

10% of all entries came from our refer-a-friend in instant messaging, allowing consumers to discover the promo before even reaching the store

5X MORE PARTICIPANTS

Hashting’s technology increased the simplicity & engagement of the promotion, leading to a record 20,000 entries with X5 higher engagement vs benchmark

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.

We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

global coverage.

seamless & quick integration

let's talk.

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