case study.
on-trade promotion with sales promoters
the challenge.
How can leading alcohol brand measure & improve the direct sales impact of on-trade activations?
the outcome.
Hashting’s digital couponing
technology that runs on WhatsApp allowed the brand to reach 97% store participation rate and increase sales by 300%
#1
connect.
SALES PROMOTERS
connect brand – sales promoter – bar – consumer via WhatsApp or SMS
#2
convert.
DIGITAL COUPON
3+1 for free through digital
coupons with compensation to bars in free goods
#3
measure.
REAL-TIME ACITIVITY TRACKING
Track activity in real-time per bar, sales promoter, sales rep, region and optimise instantly
highlights.
97% active shops.
This is 3x more compared to
previous, traditional activations
+300% sales uplift.
Compared to previous activations in similar period
regional out of stock.
Caused by higher activity and sales uplift than expected
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
