on-pack offers.
why?
stand out of the shelf to increase sales, collect 1st party data and continue to engage with consumers
what?
add a strong call-to-action + QR code on packaging to trigger a conversation on instant messaging
available promo mechanics: consumer cashback, contest, game, B2C/B2B loyalty reward, gift voucher, survey,…
how?
case studies from leading brands.
more inspiration.
