case study.
Digital Sampling with cashback/soft drink
the challenge.
How can a brand of drinks boost the sales impact of their social media campaign during Christmas time?
the outcome.
Adding Hashting’s digital cashback technology to their social media campaign allowed a brand of drinks to increase sales by 250% (IRI) at a
customer acquisition cost of only £5
#1
connect.
ONLINE TOUCHPOINTS
Social media touchpoints e.g. Facebook & Instagram Ads straight to WhatsApp or SMS
#2
convert.
100% CASHBACK FOR 1 PACK
Automated & secured payment via bank transfer or PayPal
#3
measure.
REAL-TIME TRACKING PER TOUCHPOINT
Track in real-time performance per touchpoint, allowing for instant optimisations
highlights.
250% Sales Impact.
OnBy allocating only 20% of their social media budget with a focus on conversion ,the brand increase thier direct sales impact &ROI
$4,6 Customer acqusition cost.
ByMaking it 1/3 of cost of sending a sample at home
44% New /Lapsed customers.
With 84% repurchase intention.98% of total customers opted in for the brand drinks’ CRM
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
