case study.
drive-to-store with cashback
the challenge.
How can a leading frozen chips brand recruit
new customers for new
product launch with
limited in-store visibility
and a limited budget?
the outcome.
#1
connect.
FACEBOOK ADS
A/B testing different
creative ads. Request
cashback link via
SMS/Whatsapp
#2
convert.
DIGITAL CASHBACK
Buy 2 packs of
frozen chips &
claim 100% refund
via cashback form
#3
measure.
REAL-TIME TRACKING
Track direct sales impact from A/B testing in real-time
highlights.
200% sales uplift.
The brand saw 200% market
share impact In just 2
weeks time by driving
consumers to store from
digital ads
3€ acquisition cost.
which is 50% cheaper
compared to traditional
in-store or front-of-store
sampling for frozen
products
75% CRM opt-in.
By using Hashting’s
technology the brand was
able to collect valuable
consumer insights &
feedback & have a strong
CRM opt-in of 75%
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
