case study.
digital sampling from TV advertising
the challenge.
How can a leading instant noodle brand drive and track in-store sales coming from TV ads?
the outcome.
Hashting’s technology allowed the brand for the 1st time ever to track the instant sales impact from a TV campaign and generate 18% more sales
#1
connect.
TV ADVERTISING
Via QR code straight to WhatsApp or SMS
#2
convert.
DIGITAL CASHBACK
Redeem a free instant noodle pot by filling in cashback form
#3
measure.
REAL-TIME TRACKING
Track performance & sales in real-time from TV ad to in-store purchase
highlights.
48% more landings.
Compared to previous
digital campaign, TV
showed to be a powerful
touchpoint to trigger
consumer response
18% more sales.
Compared to digital
advertising benchmark.
Knorr was able to track
conversion rates per
touchpoint
61% CRM opt-in.
For the 1st time ever the
brand was able to collect
consumer data coming
from TV advertising
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
