case study.

drive-to-store with cashback

the challenge.

How can a leading tomato sauce brand enter a new category & quickly gain market penetration in order to retain shelf space at key retailers?

the outcome.

Hashting’s digital cashback technology that runs on WhatsApp & SMS allowed the brand to reach 25% of market penetration objective in only 2 months time with a €2 customer acquisition cost

#1

connect.

ONLINE TOUCHPOINTS

Influencers, e-folder, promo communities & social media ads straight to WhatsApp or SMS

#2

convert.

DIGITAL CASHBACKS

Redeem a free can of tomato sauce through automated & secured payment via bank transfer or PayPal

#3

measure.

REAL-TIME TRACKING PER TOUCHPOINT

Track in real-time performance per touchpoint, allowing for instant optimisations

highlights.

0.5% market penetration.

In only 2 months, which is
25% of the brand’s year 1
objective

€2 customer acquisition cost.

Ranging from €1.4 to €8.3
depending on media
touchpoint

15% conversion rate.

From click to sales.
Making it our best in class
campaign within the food
industry

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.

We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

global coverage.

seamless & quick integration

let's talk.

Contact Information