case study.
drive-to-store with cashback
the challenge.
How can a leading tomato sauce brand enter a new category & quickly gain market penetration in order to retain shelf space at key retailers?
the outcome.
Hashting’s digital cashback technology that runs on WhatsApp & SMS allowed the brand to reach 25% of market penetration objective in only 2 months time with a €2 customer acquisition cost
#1
connect.
ONLINE TOUCHPOINTS
Influencers, e-folder, promo communities & social media ads straight to WhatsApp or SMS
#2
convert.
DIGITAL CASHBACKS
Redeem a free can of tomato sauce through automated & secured payment via bank transfer or PayPal
#3
measure.
REAL-TIME TRACKING PER TOUCHPOINT
Track in real-time performance per touchpoint, allowing for instant optimisations
highlights.
0.5% market penetration.
In only 2 months, which is
25% of the brand’s year 1
objective
€2 customer acquisition cost.
Ranging from €1.4 to €8.3
depending on media
touchpoint
15% conversion rate.
From click to sales.
Making it our best in class
campaign within the food
industry
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
