drive-to-store promotions.
why?
increase footfall & boost off/on-line purchases,
measure the direct sales impact of any media campaign,
start the journey from any paid, owned or earned media touchpoint
what?
add a QR code to your media touchpoint or add a clickable call-to-action on a digital touch point to bring people to a landing page or straight into whatsapp/sms to claim a promotional offer
various promo mechanics available: consumer cashback, discount coupons, gift vouchers, free products, free goodies,…
how?
