Drive-to-store with Voucher

case study.

Drive to store with voucher-Coffee brand

the challenge.

How can a coffee brand boost new customer acquisition and generate authentic reviews at the same time

the outcome.

Hashting’s digital coupon technology that runs on WhatsApp allowed a coffee brand to

recruit 2x more new customers

& become #1 on coffee machine

on key UK retailers webshops

#1

connect.

DIGITAL TOUCHPOINT

From social ads, retailer banners, CRM email straight to WhatsApp

#2

convert.

DIGITAL VOUCHER

Buy a participating machine & get 6 boxes of free pods on the brand webshop

#3

measure.

REAL-TIME TRACKING PER TOUCHPOINT

Track performance & reviews from every touchpoint

highlights.

2x MORE NEW CUSTOMERS

81% were new consumers vs 40% benchmark. By making it easier to access the promotion & by optimising their media mix.

#1 RANKED COFFEE MACHINE

The brand ranked #1 for coffee machine on key UK online retailers vs #6 prior to campaign start.

4x LOWER COST/REVIEW

Compared to review panels. Non-sponsored reviews were generated based on verified purchases across different retailers & SKUs

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.

We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.