in-store activations.
why?
boost rate of sales by creating in-store visibility,
influence the shopper at the ultimate moment of truth;
track the impact at individual store level in real-time and take action to improve the participation rate
what?
add QR codes on POS materials (displays, shelf stoppers, wobblers, leaflets, screens,…) to trigger a conversation on instant messaging and claim a promotional offer
available promo mechanics: consumer cashbacks, discount coupons, contests, gift vouchers, free products, free goodies,…
how?