digital sampling.
why?
quickly convince a minimum critical mass of new consumers to try and buy your product to secure shelf position, guarantee a successful launch and boost sales … while collecting premium quality 1st party data and consumer insights
what?
add a “full free” offer on any touch point (on-pack, in-store, on owned media touch points, paid media campaigns,…)
make people scan a QR code or click on an ad and start a conversation on instant messaging to claim the full free offer, opt-in and share feedback
available promo mechanics: 100% consumer cashback, discount coupons or voucher for a free product, ship free product at home,…
how?
case studies from leading brands.
inspiration on digital sampling.
