Your consumer bought your product.
Then disappeared forever.
One link per consumer. Every purchase becomes a relationship. Every relationship compounds into loyalty, referrals, reviews, and revenue. Across every retailer, every channel, every moment that matters.
Trusted by leading FMCG brands
You invest millions to drive a purchase. Then you lose the buyer at the shelf.
Your consumer picks up your product, walks out, and vanishes. No name, no birthday, no channel preference. You're left renting the same eyeballs again next quarter while the retailer owns the receipt data. What if that relationship didn't have to end at checkout?
Consumer buys. Consumer leaves. Connection lost.
One link. Every interaction feeds the next.
One purchase becomes a relationship. One relationship becomes a compounding engine.
Every consumer gets a persistent link that doesn't expire after a cashback. It becomes the backbone for loyalty, referrals, consumer research, birthday activations, and drive-to-store. Every interaction makes the next one smarter. Every campaign starts richer than the last.
From first scan to loyal customer. Five steps.
Your first consumer connection goes live in 1 day. No app development needed.
Start from existing touchpoints
CRM mailings, on-pack QR, social ads, point-of-sale. Meet consumers where they already are.
Connect via channels they already use
WhatsApp, SMS, Messenger. No app download. No account creation. Just a conversation.
One consumer, one persistent identity
Every participant gets a unique profile. One identity across every future interaction, every campaign, every year.
Pick your plays. Stack them. Watch them compound.
Six proven engagement tactics. Mix, match, and layer them per campaign. One backbone runs them all.
Activator
Rewards
Campaigns
Research
Loops
Collection
Track, re-engage, compound
Every interaction enriches your database. Each campaign starts smarter than the last. The loop never stops.
The loop compounds
Step 05 feeds step 01. Every campaign enriches the database. The loop only gets smarter.
Six use cases. One set-up. Mix and match per campaign, market, or season.
Not sure which modules fit your campaign? Hashting maps the right tactics to your objectives in one call.
Birthday & anniversary
Personalised offers on the most personal day of the year. Drive-to-store mechanics that feel like a gift, not a promo.
Drive to store
Purchase-linked redemptions that bring consumers to any retailer. Measurable store visits, not estimated media reach.
Refer-a-friend & loyalty
Let your happiest consumers recruit the next ones. Organic database growth, zero extra media spend.
Ratings & reviews
Purchase-verified reviews that meet compliance standards. Real words from real buyers, linked to actual transactions.
Gamification
Scratch & win, spin the wheel, flavour votes. Playful mechanics that keep attention and drive repeat purchase.
Investigación de tu consumidor
Structured product feedback from verified buyers. Feeds your marketing, packaging, and retailer presentations.
Your CRM fills itself. With data no survey could ever capture.
Every consumer touchpoint becomes a permanent, enriched profile. No forms. No logins. Just conversations that build your most valuable asset.
Connect
Consumer scans a QR code, taps a WhatsApp link, clicks a social ad. One tap starts the connection.
Convert
Hashting captures identity, channel preference, purchase proof, and product choice. Every field verified and structured.
Compound
Enriched profiles sync via API. Start promos directly from your CRM. Two-way, always current.
Launch campaigns from the tools you already use
No new platform to learn. Hit "go" on a birthday campaign or research pulse straight from your CRM.
Your consumer data is always up to date
Every interaction flows back automatically. No CSV exports, no manual syncs, no stale records.
Know what they actually bought, not just who they are
Every profile carries verified purchase data. So your next campaign targets real behaviour, not assumptions.
Go live whenever the moment is right
Birthday, restock window, seasonal peak. The infrastructure sits ready. You just decide when.
Brands like yours turned invisible buyers into engaged communities.
From sparkling water to spirits to pet food. Different categories, same result: a direct consumer relationship you actually own.
Birthday cashback on sparkling water that drives consumers to stores. Measured. Every year since 2019.
Every consumer on the BRU database gets a personalised birthday message with a choice: a 6-pack at -50% or a free bottle via cashback. Both require a purchase. A measurable, repeatable drive-to-store moment tied to the most personal day of the year. Active since 2019, compounding every year.
-50%
100% free
WhatsApp cashback on anti-age cream. One message, €15 off, a lasting consumer relationship.
Vichy's anti-age campaign ran entirely in WhatsApp. Consumers chose between -€7 or -€15 cashback, uploaded proof of purchase, and received their refund within 10 days. Works at any retailer. Scales across the full L'Oréal portfolio. Zero friction.
16 cashback campaigns running at once. Every single redemption enriches the consumer profile.
Nestlé runs 16 coupon campaigns simultaneously through FamilyNes, twice a year. Buy-one-get-one, 100% cashback, fixed euro discounts. All configured per brand, per product, per retailer. Real-time API sync with FamilyNes CRM. Every interaction enriches the next wave.
Chips trial planned for 8 weeks. Sold out in 2. That is what zero-friction cashback does at scale.
PepsiCo runs multiple programmes on their Joy platform connected to Hashting. Flavour battles, automated re-engagement flows, cashback mechanics. The Doritos Sweet Chili trial ran so fast it hit budget in 14 days instead of 56. Guardrails built in: max 5 redemptions per consumer, max 1 per day.
Post-purchase reviews turned pet food buyers into brand ambassadors. 30% were completely new.
Post-purchase engagement in specialty retail across Belgium and the Netherlands. Ratings, reviews, and referral mechanics turned one-off buyers into brand ambassadors in a high-loyalty category.
Consumer database built from zero. In bars. Where nobody thought first-party data was possible.
Bar and venue activations captured consumer data for the first time in this channel. Gamification and follow-up messaging kept the brand top-of-mind between visits.
Scratch & Win in Italian bars. 51% first-time spirit consumers. NPS +49. All measured against benchmarks.
Gamified on-trade activation across Italian bars with Scratch & Win mechanics. 36% promo compliance (benchmark 20-40%), 27% promo success rate, and 39% of outlets remained active after 2 weeks. 52% consented to future marketing.
Your best-performing content already exists. Your consumers just haven't shared it yet.
Photos, videos, reviews, testimonials, collected at the moment of truth. No agency. No content calendar. Just real consumers creating your most authentic marketing, at scale.
Photos & videos
higher engagement vs. brand-produced content
Verified reviews
of consumers trust reviews as personal recommendations
Testimonials
say positive reviews influence buying decisions
Social amplification
of referral conversions from organic sharing
Still stitching together 5 platforms? Here is what one set-up replaces.
| Endless Engagement | Standard approach | |
|---|---|---|
| Consumer data ownership | ✓ Yours. First-party, persistent | Retailer or platform |
| Works across retailers | ✓ Retail-agnostic by design | Locked to one chain |
| Drive to store, measurable | ✓ Purchase-linked redemption | Media spend, estimated |
| Personalisation at scale | ✓ Birthday, behaviour, channel | Segment or broadcast |
| Each campaign compounds | ✓ Richer database every cycle | Starts from zero each time |
| Multiple use cases, one set-up | ✓ Loyalty, reviews, research, gamification | Separate platforms, integrations |
Not another platform. A partner who has sat in your chair.
Built by brand managers, for brand managers
Karl de Beul, founder of Hashting, was brand manager for Lipton and ran one of Belgium's biggest agencies. He built this platform because he was frustrated by the same gaps you're navigating right now.
Proven at FMCG scale
Heineken, Diageo, Nestlé, PepsiCo. Brands with complex retail landscapes and high consumer volumes. The architecture handles both the scale and the individual journey.
ISO 27001-certified. Compliant by design.
Consumer data handling, contest mechanics, GDPR: aligned with local regulations. Your legal team will ask. The answers are ready.
Live in one day. Scales from there.
45-minute scoping call. 30-minute operational kick-off. Hashting handles journey programming, messaging, module configuration, and consumer care. You focus on the campaign.

"Every member of the Hashting team was once on your side. Frustrated about the lack of direct consumer relationships, trying to build engagement across disconnected platforms. We didn't build a tool. We built the solution we needed ourselves."
Karl de Beul
Founder, Hashting. Former brand manager Lipton.
Things you might ask yourself.
No. Consumers connect with your brand directly via WhatsApp, SMS, or Messenger. The engagement is retail-agnostic. No data-sharing agreement with any retailer needed. Drive-to-store mechanics work through purchase proof, not POS integration.
A loyalty platform rewards repeat purchase at one retailer. Endless Engagement works wherever your consumer buys, and it adds referral, research, gamification, and drive-to-store on the same backbone. One set-up, six use cases.
Platform fee plus cost-per-engagement. You pay for real consumer interactions, not impressions. No long-term contract required. Most brands start with one programme and expand once they see the data compound.
Via API or standard export. Endless Engagement feeds enriched consumer profiles into your existing stack. It doesn't replace your tools. It gives them something they've never had: persistent, individual consumer connections.
Yes, that's the core advantage. Birthday activator, referral campaign, research pulse, and cashback can all run on the same persistent consumer link without re-onboarding. One link, endless engagement.
That's exactly where it works best. BRU, a sparkling water brand, has run always-on Hashting engagement since 2019. If you can build a direct consumer relationship with a water label, you can build one for anything.
Your competitors are building consumer databases right now. Where is yours?
30-minute strategy session with Jorben
Your objectives. The right modules. A first programme mapped in one call. No slides, no pitch deck. Just the conversation that leads to a decision.
Book now →One small step for you. One giant impact on your CRM engagement.
Activate the Birthday Activator. The lowest-threshold way to start building direct consumer relationships. Fill in 5 fields, get your first always-on programme live.
Activate the Birthday Activator →Live engagement walkthrough
A real Endless Engagement programme from first consumer link to personalised follow-up. See exactly what your consumer experiences.
See live example →