Endless Engagement by Hashting

Your consumer bought your product.
Then disappeared forever.

One link per consumer. Every purchase becomes a relationship. Every relationship compounds into loyalty, referrals, reviews, and revenue. Across every retailer, every channel, every moment that matters.

Trusted by leading FMCG brands

Nestlé PepsiCo HEINEKEN Diageo L'Oréal Bosch
500K+
Consumers activated
95%
Open rate via WhatsApp & SMS
1 day
From brief to live

You invest millions to drive a purchase. Then you lose the buyer at the shelf.

Your consumer picks up your product, walks out, and vanishes. No name, no birthday, no channel preference. You're left renting the same eyeballs again next quarter while the retailer owns the receipt data. What if that relationship didn't have to end at checkout?

🛒 → ❓

Consumer buys. Consumer leaves. Connection lost.

Zero first-party data captured
🛒 → 🔗 → ♻️

One link. Every interaction feeds the next.

Loyalty · Referrals · Research · Birthdays · Drive-to-store

One purchase becomes a relationship. One relationship becomes a compounding engine.

Every consumer gets a persistent link that doesn't expire after a cashback. It becomes the backbone for loyalty, referrals, consumer research, birthday activations, and drive-to-store. Every interaction makes the next one smarter. Every campaign starts richer than the last.

From first scan to loyal customer. Five steps.

Your first consumer connection goes live in 1 day. No app development needed.

01

Start from existing touchpoints

CRM mailings, on-pack QR, social ads, point-of-sale. Meet consumers where they already are.

📱 QR 💬 SMS 📢 Ads 🏪 POS
02

Connect via channels they already use

WhatsApp, SMS, Messenger. No app download. No account creation. Just a conversation.

WhatsApp SMS Messenger
03

One consumer, one persistent identity

Every participant gets a unique profile. One identity across every future interaction, every campaign, every year.

04

Pick your plays. Stack them. Watch them compound.

Six proven engagement tactics. Mix, match, and layer them per campaign. One backbone runs them all.

🎂
Birthday
Activator
💰
Cashback para tus clientes
Rewards
🎮
Gamified
Campaigns
📊
Consumer
Research
🔗
Referral
Loops
📸
UGC
Collection
05

Track, re-engage, compound

Every interaction enriches your database. Each campaign starts smarter than the last. The loop never stops.

The loop compounds

Step 05 feeds step 01. Every campaign enriches the database. The loop only gets smarter.

Start your loop →

Six use cases. One set-up. Mix and match per campaign, market, or season.

Not sure which modules fit your campaign? Hashting maps the right tactics to your objectives in one call.

🎂

Birthday & anniversary

Personalised offers on the most personal day of the year. Drive-to-store mechanics that feel like a gift, not a promo.

🏪

Drive to store

Purchase-linked redemptions that bring consumers to any retailer. Measurable store visits, not estimated media reach.

🤝

Refer-a-friend & loyalty

Let your happiest consumers recruit the next ones. Organic database growth, zero extra media spend.

Ratings & reviews

Purchase-verified reviews that meet compliance standards. Real words from real buyers, linked to actual transactions.

🎮

Gamification

Scratch & win, spin the wheel, flavour votes. Playful mechanics that keep attention and drive repeat purchase.

🔬

Investigación de tu consumidor

Structured product feedback from verified buyers. Feeds your marketing, packaging, and retailer presentations.

Your CRM fills itself. With data no survey could ever capture.

Every consumer touchpoint becomes a permanent, enriched profile. No forms. No logins. Just conversations that build your most valuable asset.

🔗

Connect

Consumer scans a QR code, taps a WhatsApp link, clicks a social ad. One tap starts the connection.

🧠

Convert

Hashting captures identity, channel preference, purchase proof, and product choice. Every field verified and structured.

📈

Compound

Enriched profiles sync via API. Start promos directly from your CRM. Two-way, always current.

Launch campaigns from the tools you already use

No new platform to learn. Hit "go" on a birthday campaign or research pulse straight from your CRM.

Your consumer data is always up to date

Every interaction flows back automatically. No CSV exports, no manual syncs, no stale records.

Know what they actually bought, not just who they are

Every profile carries verified purchase data. So your next campaign targets real behaviour, not assumptions.

Go live whenever the moment is right

Birthday, restock window, seasonal peak. The infrastructure sits ready. You just decide when.

Brands like yours turned invisible buyers into engaged communities.

From sparkling water to spirits to pet food. Different categories, same result: a direct consumer relationship you actually own.

Always-on since 2019
BRU · Sparkling mineral water, Belgium

Birthday cashback on sparkling water that drives consumers to stores. Measured. Every year since 2019.

Every consumer on the BRU database gets a personalised birthday message with a choice: a 6-pack at -50% or a free bottle via cashback. Both require a purchase. A measurable, repeatable drive-to-store moment tied to the most personal day of the year. Active since 2019, compounding every year.

6 yrs
Always-on, compounding
2x
Drive-to-store per consumer/year
Birthday Cashback para tus clientes Drive-to-store
Talk to us about this →
BRU Sparkling
Mineral water
Birthday activator
🎂
Happy Birthday!
Choose your gift:
6-pack
-50%
1 bottle
100% free
Powered by Hashting
Retail-agnostic cashback
L'Oréal / Vichy · Anti-age skincare

WhatsApp cashback on anti-age cream. One message, €15 off, a lasting consumer relationship.

Vichy's anti-age campaign ran entirely in WhatsApp. Consumers chose between -€7 or -€15 cashback, uploaded proof of purchase, and received their refund within 10 days. Works at any retailer. Scales across the full L'Oréal portfolio. Zero friction.

100%
Measurable
0
Friction points
WhatsApp Cashback para tus clientes Multi-retailer
Talk to us about this →
VICHY Liftactiv
Anti-age skincare
Cashback flow
-€7
1 product
-€15
2 products
WhatsApp
SMS
Powered by Hashting
Always-on consumer engine
Nestlé / FamilyNes · Multi-brand, multi-campaign

16 cashback campaigns running at once. Every single redemption enriches the consumer profile.

Nestlé runs 16 coupon campaigns simultaneously through FamilyNes, twice a year. Buy-one-get-one, 100% cashback, fixed euro discounts. All configured per brand, per product, per retailer. Real-time API sync with FamilyNes CRM. Every interaction enriches the next wave.

16
Simultaneous campaigns
2x
Annual waves
API
Direct CRM sync
Multi-campaign API sync Cashback para tus clientes BOGO
Talk to us about this →
N
Nestlé FamilyNes
Multi-brand platform
Campaign selector
1+1
BOGO
100%
Cashback para tus clientes
€5
Discount
€7
Discount
Powered by Hashting
Frictionless trial at scale
PepsiCo / Lay's / Doritos · Snacks, multi-market

Chips trial planned for 8 weeks. Sold out in 2. That is what zero-friction cashback does at scale.

PepsiCo runs multiple programmes on their Joy platform connected to Hashting. Flavour battles, automated re-engagement flows, cashback mechanics. The Doritos Sweet Chili trial ran so fast it hit budget in 14 days instead of 56. Guardrails built in: max 5 redemptions per consumer, max 1 per day.

4x
Faster than planned
7 days
Automated re-engagement
Cashback para tus clientes SMS retargeting Gamification Guardrails
Talk to us about this →
Lay's / Doritos
Snacks, multi-market
Flavour battle
🌶️
Sweet Chili
VS
🧀
Nacho Cheese
🌶️ 58%🧀 42%
Powered by Hashting
Post-purchase engagement
Champion Petfoods · Specialty pet food, BE & NL

Post-purchase reviews turned pet food buyers into brand ambassadors. 30% were completely new.

Post-purchase engagement in specialty retail across Belgium and the Netherlands. Ratings, reviews, and referral mechanics turned one-off buyers into brand ambassadors in a high-loyalty category.

30%
New buyers identified
Reviews Referrals Post-purchase
"The real value was building lasting consumer relationships we could re-activate. On our terms, not the retailer's."
Talk to us about this →
Champion Petfoods
Specialty pet food
Post-purchase flow
🐕
★★★★★
"My dog loves this!"
Verified purchase
🎁
Refer a friend, earn €5
Powered by Hashting
On-trade activation
Beavertown Brewery · Craft beer, on-trade

Consumer database built from zero. In bars. Where nobody thought first-party data was possible.

Bar and venue activations captured consumer data for the first time in this channel. Gamification and follow-up messaging kept the brand top-of-mind between visits.

On-trade Gamification Database-from-zero
"Visibility and control over the full marketing funnel. From media all the way down to purchase."
Talk to us about this →
Beavertown Brewery
Craft beer, on-trade
Bar activation
🍺
Spin the Wheel
Scan the QR at the bar
🎯
Powered by Hashting
On-trade gamification
Venturo's Blue Hours · Spirits, Italy

Scratch & Win in Italian bars. 51% first-time spirit consumers. NPS +49. All measured against benchmarks.

Gamified on-trade activation across Italian bars with Scratch & Win mechanics. 36% promo compliance (benchmark 20-40%), 27% promo success rate, and 39% of outlets remained active after 2 weeks. 52% consented to future marketing.

51%
First-time consumers
+49
NPS score
52%
Opt-in rate
Scratch & Win On-trade NPS
"No more 'black box'. Every activation tracked vs benchmarks. Measurability, trial efficiency, and scalability in one framework."
Talk to us about this →
Venturo's Blue Hours
Spirits, Italy
Scratch & Win
🍸
Scratch here!
SWIPE
Win a free cocktail
Powered by Hashting
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TRY THE ICE CREAM DEMO

Your best-performing content already exists. Your consumers just haven't shared it yet.

Photos, videos, reviews, testimonials, collected at the moment of truth. No agency. No content calendar. Just real consumers creating your most authentic marketing, at scale.

Photos & videos

3.2x

higher engagement vs. brand-produced content

Verified reviews

72%

of consumers trust reviews as personal recommendations

Testimonials

90%

say positive reviews influence buying decisions

Social amplification

95%

of referral conversions from organic sharing

Still stitching together 5 platforms? Here is what one set-up replaces.

Endless Engagement Standard approach
Consumer data ownership ✓ Yours. First-party, persistent Retailer or platform
Works across retailers ✓ Retail-agnostic by design Locked to one chain
Drive to store, measurable ✓ Purchase-linked redemption Media spend, estimated
Personalisation at scale ✓ Birthday, behaviour, channel Segment or broadcast
Each campaign compounds ✓ Richer database every cycle Starts from zero each time
Multiple use cases, one set-up ✓ Loyalty, reviews, research, gamification Separate platforms, integrations

Not another platform. A partner who has sat in your chair.

1

Built by brand managers, for brand managers

Karl de Beul, founder of Hashting, was brand manager for Lipton and ran one of Belgium's biggest agencies. He built this platform because he was frustrated by the same gaps you're navigating right now.

2

Proven at FMCG scale

Heineken, Diageo, Nestlé, PepsiCo. Brands with complex retail landscapes and high consumer volumes. The architecture handles both the scale and the individual journey.

3

ISO 27001-certified. Compliant by design.

Consumer data handling, contest mechanics, GDPR: aligned with local regulations. Your legal team will ask. The answers are ready.

4

Live in one day. Scales from there.

45-minute scoping call. 30-minute operational kick-off. Hashting handles journey programming, messaging, module configuration, and consumer care. You focus on the campaign.

Karl de Beul

"Every member of the Hashting team was once on your side. Frustrated about the lack of direct consumer relationships, trying to build engagement across disconnected platforms. We didn't build a tool. We built the solution we needed ourselves."

Karl de Beul

Founder, Hashting. Former brand manager Lipton.

Things you might ask yourself.

"Does this require retailer buy-in or POS integration?"

No. Consumers connect with your brand directly via WhatsApp, SMS, or Messenger. The engagement is retail-agnostic. No data-sharing agreement with any retailer needed. Drive-to-store mechanics work through purchase proof, not POS integration.

"How is this different from a standard loyalty platform?"

A loyalty platform rewards repeat purchase at one retailer. Endless Engagement works wherever your consumer buys, and it adds referral, research, gamification, and drive-to-store on the same backbone. One set-up, six use cases.

"What does it cost?"

Platform fee plus cost-per-engagement. You pay for real consumer interactions, not impressions. No long-term contract required. Most brands start with one programme and expand once they see the data compound.

"How does it integrate with our existing CRM or CDP?"

Via API or standard export. Endless Engagement feeds enriched consumer profiles into your existing stack. It doesn't replace your tools. It gives them something they've never had: persistent, individual consumer connections.

"Can different programmes run on the same consumer link?"

Yes, that's the core advantage. Birthday activator, referral campaign, research pulse, and cashback can all run on the same persistent consumer link without re-onboarding. One link, endless engagement.

"Is this suitable for low-involvement categories like water or petcare?"

That's exactly where it works best. BRU, a sparkling water brand, has run always-on Hashting engagement since 2019. If you can build a direct consumer relationship with a water label, you can build one for anything.

Your competitors are building consumer databases right now. Where is yours?

MOST POPULAR

30-minute strategy session with Jorben

Your objectives. The right modules. A first programme mapped in one call. No slides, no pitch deck. Just the conversation that leads to a decision.

Book now →
SEE IT FIRST

Live engagement walkthrough

A real Endless Engagement programme from first consumer link to personalised follow-up. See exactly what your consumer experiences.

See live example →