Soluciones
Soluciones
#connectedpromo

Connected Promo

Connect marketing to sales.
#DynamicPricing

Dynamic Pricing

For your consumer electronics.
#ConsumerEngagement

Consumer Engagement

Build a neverending relationship with your consumers.
#B2BChannel

B2B Channel

The remote control for your indirect sales.
#FragmentedRetail

Fragmented Retail

Igniting consumer engagement in fragmented retail.
See all solutions →
Industries
Industries we serve

FMCG

Shelf promotions at scale across fragmented retail.

Fast-Moving
Nestlé, Unilever, P&G

Consumer Electronics

Product registrations into loyalty and verified sell-through.

Electronics
Bosch, Siemens, Nescafé Dolce Gusto

Beverages & Beers

Happy hour, trial, on-trade activation. Verified at every pour.

On-Trade & Off-Trade
AB InBev, Heineken, Pernod Ricard

Home & Garden

Seasonal promos and loyalty across DIY chains and garden centres.

Home & Garden
DCM, Grohe, Geberit

Household & Home Care

Couponing and loyalty across supermarkets and independents.

Home Care
Henkel, Reckitt

Pet Care

Trial activations and loyalty across pet shops and vet clinics.

Pet & Vet
Mars Petcare, Nestlé Purina, Royal Canin

Baby & Infant Care

Sampling and first-purchase programs in pharmacies and baby shops.

Infant & Maternity
Pampers, Aptamil

Pharmacies & OTC

Digital couponing across independent pharmacies.

Health & Pharma
Merck, GSK
Explore all industries → Don't see yours? Talk to us
Recursos
Learn & Explore

Case Studies

Real results from real campaigns.

Blog

Insights on channel activation and fragmented retail.
Contáctanos
#channel activation by Hashting
🔗 #channel activation

The remote control for your indirect sales.

B2B incentive and loyalty programs across multi-layer, fragmented distribution. Create, validate and reward, without the admin complexity.

Book a strategy session → See how it works
Trusted by
Sandoz Nestlé Bosch Diageo HEINEKEN PepsiCo L'Oréal
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Brands powered
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Steps to full control
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IT builds required
Where your trade spend disappears

You don't have a distribution problem.
You have a visibility problem.

Your route to market works. Products get from A to B to C. Wholesalers stock. Installers install. Shops sell.

But between sell-in and sell-through, you're blind. You pay a wholesaler bonus for buying 5,000 units, but you don't know if they pushed your brand or parked it in the warehouse. You run a POS display programme, but compliance is measured by your sales rep's opinion, not by data.

Manual. Fragmented. Unverifiable.

And every time you present your trade marketing results, you're defending estimates, not showing evidence. It's costing you more than budget. It's costing you influence in the boardroom.

Which version of this keeps you up at night?

📦

Your wholesalers stock, but you can't see if they sell.

You pay sell-in bonuses. Your wholesaler confirms the order. But between their warehouse and the independent shop: silence. No sell-through data. No activation proof. You're incentivising buying, not selling.

🔧

Your installers recommend competitors, and you only find out months later.

You invested in training. You offered loyalty points. But the installer recommends whoever gave them the last bonus. You have no real-time view of who's pushing your brand.

🏪

Your POS displays get placed. Maybe.

You designed the display. You shipped it to 300 independent shops. Your field team says "most of them placed it." But "most" isn't a number. And you have no idea which shops drove sales from that display.

💶

Finance asks: "What did we get for that trade spend?"

You spent €400K on intermediary incentives last year. You know what you paid. You don't know what you got. Your report says "estimated sell-through increase of 12%." Finance wants receipts, not estimates.

Four scenarios. One shared problem: between your brand and the end customer, there are three, four, five layers of intermediaries, and you can't see through any of them. What if you could?

Every intermediary, visible and activated

Imagine every intermediary in your chain had a direct line to your brand.

Not a phone line. A digital line.

A wholesaler submits a sell-through report, verified, not estimated. An installer uploads a photo of your product installed, geotagged, timestamped, validated. An independent shop confirms your display is in place, with proof you can show your team.

You see, per region, per channel, per individual intermediary, who's performing and who's not. Your sales reps stop chasing compliance paperwork and start building relationships. Your trade marketing budget is tied to verified actions, not promises.

And the next time Finance asks what you got for your trade spend, you open a dashboard, not a spreadsheet.

✓
Works across every intermediary level: wholesaler, sub-wholesaler, installer, independent shop, pharmacy, outlet
✓
Verifies actual activities, not claims, not estimates, not opinions
✓
Handles payments to hundreds of individual intermediaries without admin burden
✓
Requires zero IT integration on the intermediary side
✓
Reports in real time, per channel, per region, per product
If you agree these are the right criteria, there's really only one question left: does something like this exist?
From estimates to evidence

Three things your current approach can't do.

From blind trade spend to verified activities.
Before

You pay wholesaler bonuses based on purchase orders. You fund POS programmes based on field reports. You incentivise installers based on spreadsheets filled in by hand.

After

Intermediaries upload proof directly into the platform: photos of placed displays, invoices of sold products, forms confirming completed activities. Only verified, compliant actions get approved and rewarded.

You stop paying for promises. You start paying for proof. Every euro in your trade budget is tied to a measurable, auditable action.
From sell-in focus to sell-through control.
Before

Your incentive programmes reward buying, not selling. A wholesaler gets a bonus for ordering 5,000 units, whether those units reach a consumer or collect dust in a warehouse.

After

Targeted programmes per intermediary level: sell-in bonuses for wholesalers, sell-out rewards for shops, activation points for installers, referral incentives for pharmacies. Each layer gets what moves them.

You incentivise actual market movement, not shipment volumes. Your budget funds performance, not warehousing.
From admin nightmare to dashboard clarity.
Before

Setting up incentive programmes per intermediary type is an IT project. Managing validation across hundreds of participants is a full-time job. Processing payouts to individual shops and installers takes weeks.

After

Hashting handles validation, payouts (bank transfer, PayPal, Revolut, vouchers), and operational follow-up. Your team sees a real-time dashboard, per region, per channel, per individual intermediary.

No IT build. No admin overload. Your sales team sells instead of processing spreadsheets. Your marketing team strategises instead of chasing compliance.
Three phases to full control

Connect. Convert. Control.

Three phases to full control over your indirect channel.

01
Connect

Define target intermediaries

Select which intermediaries participate: wholesalers, installers, pharmacy chains, independent shops.

Configure campaigns per level

Set up incentives, bonuses, rewards and loyalty programs tailored to each intermediary level.

02
Convert

Collect proof from intermediaries

Photos of POS placement, invoices, sell-out reports or simple forms confirming activities.

Validate on the platform

Automated checks and manual review ensure only valid, compliant actions are approved.

03
Control

Payout and fulfilment

Hashting handles rewards end-to-end: bank transfer, PayPal, Revolut or vouchers.

Report and optimise

Real-time reporting on participation, regions, channels and budgets to sharpen future programs.

What changes for your team

Built for complex B2B chains.
Designed to be simple.

Most brands juggle manual processes, fragmented tools and heavy admin to run incentive programs across intermediaries. Hashting unifies it all into one platform.

⚡

Go live in days, not months

Use an existing, proven platform instead of building custom IT solutions. Campaigns can be configured and adapted on the fly.

🧘

Your team focuses on strategy, not spreadsheets

Hashting takes care of validation, payments and operational follow-up. You focus on what actually moves the needle.

🎯

Every euro tied to a verified action

Rewards are directly linked to verified activities or performance, not generic spend. You see exactly what you got for what you paid.

📈

Shift from sell-in to sell-through

Incentivise actual market movement and activation, not just shipment volumes. Drive real performance across your chain.

🌐

One platform for every intermediary level

Works across wholesalers, sub-wholesalers, installers, outlets, pharmacies and more. No matter how fragmented your chain.

🛡️

Fraud control baked in, not bolted on

Structured proof collection and validation significantly reduce the risk of fraud or misuse. Scalable across markets and channels.

"You paid them. They stocked it. Somewhere between the warehouse and the shelf, the trail went cold."

Proof in practice

Trade Marketing Optimizer for Fragmented Pharma Retail

How Hashting helped Sandoz activate 4,000+ independent pharmacies across France, with zero wasted budget, verified execution, and automated payouts.

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Pharmacies activated across France
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Trade marketing services on one platform
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Wasted budget: pay only for verified activities
What Sandoz was up against

Managing trade marketing across thousands of independent pharmacies. Manually.

Sandoz faced the complexity of managing trade marketing across thousands of independent pharmacies. Traditional approaches created four compounding problems.

Inefficient budget allocation

Trade spend was distributed based on estimates, not performance. No way to know which pharmacies actually drove results and which ones simply collected the incentive.

No execution proof

POS placement, promotional activities, shelf compliance: all reported by field reps' opinion, not by verified data. Finance wanted receipts, not stories.

Complex payouts

Paying thousands of individual pharmacies, many without formal banking infrastructure, required massive admin effort and created delays across every campaign cycle.

High field visit costs

Verifying execution on the ground meant sending field teams to thousands of locations. Expensive, slow, and still not comprehensive.

What changed with Hashting

One platform. From pharmacy onboarding to verified payment fulfillment.

Hashting's Trade Marketing Optimizer is an all-in-one digital platform that streamlines and optimizes every trade marketing activity. Sandoz no longer manages spreadsheets, chases field reports, or processes individual payments. The platform handles it, end to end.

Four pillars of control

From digital onboarding to automated financial settlement.

Four pillars power Sandoz's trade marketing transformation.

🔗

Seamless Pharmacy Connection

Onboard and link thousands of pharmacies quickly and digitally. No paperwork, no delays: just a fast, scalable enrollment process that gets pharmacies into the system in minutes.

📋

Dedicated Campaign Platform

Custom campaign pages for each activity. Clear communication, easy participation, and a branded experience for every pharmacy partner across the network.

🤖

AI-Powered Proof Control

Pharmacies submit proof via mobile. Hashting's AI combines OCR, data validation, and sales cross-checks to verify every single entry. No manual review required.

💳

Automated Fulfillment

Once verified, Hashting handles payments and invoice generation, even for outlets without formal banking infrastructure. The brand never touches the admin.

From campaign design to verified payout

Four steps. Full control.

A simple process that puts Sandoz in control from start to finish.

1

Define

Sandoz sets activities and incentives per campaign, per region, per pharmacy segment.

2

Execute

Pharmacies sign up through the platform and complete the defined tasks.

3

Submit

Proof uploaded via mobile app: photos, invoices, forms. All timestamped and geotagged.

4

Pay

Hashting verifies submissions and processes payments automatically. Done.

"4,000 pharmacies activated. Zero budget wasted. Every euro tied to a verified action."

Measurable outcomes

Efficiency, transparency, and commercial reach. Measured.

Hashting's platform delivered measurable efficiency, transparency, and commercial reach for Sandoz's field teams.

🎯

Zero budget waste

Sandoz only pays for activities that are verified and completed. Every euro is accountable.

📉

Reduced field visits

Digital proof replaces manual checks. Field teams save significant time and operational cost.

📈

Increased pharmacy reach

More pharmacies engaged at scale, with far less effort from Sandoz's commercial teams.

🤝

Virtual sales rep

The platform amplifies commercial team efficiency, acting as a digital extension of the sales force.

📊

Data-driven optimization

Real-time analytics and campaign dashboards enable continuous improvement across every activation.

💡

Transparent pricing model

One all-in pricing structure. No hidden fees, immediate ROI, and fully scalable for portfolio growth.

Simple, scalable pricing

One structure. No surprises.

One-Off Setup

Single onboarding investment to configure your pharmacy network, campaigns, and validation rules.

Campaign Setup

Per-program configuration fee for each new activation, tailored to your objectives and pharmacy segments.

Variable Cost

Per completed, verified journey. You only pay when a pharmacy completes a verified action. Nothing else.

A structured path forward

From first conversation to full deployment.

A structured, low-risk path from first conversation to full commercial deployment.

01

Discovery Session

Align on your objectives and current trade marketing challenges.

02

Program Design

Customized solution blueprint tailored to your portfolio and network.

03

Pilot Launch

Controlled rollout to validate execution and results at scale.

04

Full Deployment

Expand across the full portfolio with proven infrastructure.

Hashting has transformed Sandoz's approach to trade marketing in fragmented retail, delivering measurable efficiency, full transparency, and proven commercial impact across 4,000+ pharmacies in France.

Legacy tools vs. full visibility

#channel activation by Hashting vs. what most brands do today.

#channel activation Standard approach
Program set-up ✓ Existing platform, days to launch Custom IT build, months
Validation ✓ Platform-driven, auditable Manual checks, error-prone
Payments to intermediaries ✓ Handled end-to-end by Hashting Brand manages individually
Intermediary types ✓ Any level in the chain Limited to direct accounts
Fraud control ✓ Structured proof, automated checks Trust-based, minimal
Reporting ✓ Real-time, per-channel, per-region Quarterly, aggregated
Built for brands that sell through others

Do you trust us?

We built this because we lived it. Every member of the Hashting team has been on your side of the table. Frustrated by trade spend that disappears. Tired of defending estimates.

Karl de Beul, founder of Hashting

"I built one of the biggest agencies in Belgium and worked as a brand manager at Unilever, where I experienced the trade spend black hole firsthand. I didn't build Hashting as a technology play. I built it as a fix for a problem I couldn't solve with the tools that existed."

Karl de Beul

Founder, Hashting

Trade spend should be accountable.

Not estimated. Not modelled. Verified. Every euro tied to an action that actually happened.

Complexity isn't an excuse.

Pharma chains, spirits distribution, building materials, FMCG. We've mapped them all. Your channel isn't too complex. It's just never had the right infrastructure.

Partners, not platforms.

We don't hand you a login and wish you luck. Every programme is designed, configured, and optimised together. Your success is literally our business model.

The track record

40+ brands across 15+ markets
ISO 27001-2022 certified
Proven in pharma, spirits, FMCG, building materials
Team with brand-side experience at Unilever, L'Oréal, and leading agencies

The real question isn't whether the platform works. The cases above prove that. The question is whether you want a vendor or a partner. We only know how to be the second.

Your questions, answered

The questions every brand team asks.

"Does this require integration with each intermediary?"
+
No. Intermediaries interact directly with the Hashting platform to submit proof and receive rewards. No IT integration needed on their side.
"What types of intermediaries can participate?"
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Any level in your distribution chain: wholesalers, sub-wholesalers, professional installers, independent shops, pharmacy chains, outlets and more.
"How are rewards paid out?"
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Hashting handles all payouts: bank transfer, PayPal, Revolut, vouchers. The brand does not need to manage individual payments or admin.
"How do you prevent fraud?"
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Structured proof collection (photos, invoices, forms) combined with platform validation and manual review where needed. Only valid, compliant actions are approved and rewarded.
"What does it cost?"
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Programs are designed so brands only pay for verified, value-adding actions. No generic spend, no seat-based pricing. Most brands start with one market and expand based on results.
"How fast can we go live?"
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Campaigns can be configured and launched in days, not months. No bespoke IT development needed. Start with one intermediary level and scale from there.

You spent €400K on trade incentives last year.
Can you name one intermediary whose behaviour actually changed?

Joyce maps your channel. You focus on strategy.

Book a session with Joyce →
Joyce Mulders
Joyce Mulders
Channel Strategy

Joyce has configured incentive programmes across pharma, spirits, FMCG, and building materials. She knows the difference between a sell-in bonus that moves volume and one that just fills a warehouse.

30-minute strategy session → programme configured → live in days.