Igniting consumer engagement
in fragmented retail.
Run instant, controlled consumer promotions across thousands of bars, cafes, and independent shops. Without losing control or being "screwed by the barman." Every promotional euro ends up in the pocket of a real consumer.
Thousands of outlets. Zero control over your promo budget.
In many markets, fragmented retail (bars, cafes, independent shops, small outlets) represents a significant share of your brand volume. But each outlet has low individual turnover.
Running promotions at scale across thousands of small outlets is difficult, costly, and impossible to control.
That's not a logistics problem. It's a trust problem. And it's costing you real money every campaign.
Which version of this keeps you up at night?
Happy hour in 5,000 bars at the same time
Run instant promotions across thousands of fragmented on-trade outlets (bars, cafes, restaurants).
Trial & sampling in independent shops
Free product, discount, or 2+1 mechanics across small outlets with no loyalty system or till data.
Volume push across fragmented retail
Activate a coordinated promo wave across thousands of small outlets. Track participation per outlet, per region, per time slot.
Pure brand awareness without consumer interaction
Hashting requires a consumer participation moment: scan, connect, redeem. No interaction, no fit.
Hashting makes fragmented retail
promotable, measurable, and fraud-secure.
Full transparency from consumer scan to outlet reimbursement. No gambling, no guessing.
Run instant, controlled promos at scale.
Activate thousands of small outlets in a coordinated way: happy hour, trial, volume push, thematic activations. Where traditional promo mechanics fail.
Create a direct Brand-Consumer-Shop link.
For every promotion, there's a verifiable connection between your brand, the real consumer, and the specific outlet. No leakage, no ambiguity.
Verified redemption at every level.
Each spend is linked to a real consumer interaction at a specific outlet. Only genuine, eligible redemptions are reimbursed.
No outlet IT infrastructure needed.
Works in outlets without a till system or loyalty setup. A simple QR code per outlet is enough. Hashting handles the complexity in the background.
Your budget works harder. Your outlets are compensated. Your data is real.
Turn Fragmented Retail Into a
Measurable Performance Channel
From scan to reward in seconds. From outlet to dashboard in real time.
Define your promotion mechanic.
Free drink. 2+1. Discount. Happy hour.
- Unique QR per outlet
- Budget limits per region
- Fraud parameters
- Participation logic
Live in less than 7 days.
Consumers scan inside the outlet.
They connect instantly via WhatsApp or SMS.
- Eligibility verified in real time
- Digital Proof of Promo delivered instantly
- Reward redeemed on the spot
No app. No hardware. No friction.
Every participation validated.
Every outlet compensated automatically.
- Outlet-level performance
- Regional insights
- Time-based patterns
- Budget tracking
- Fraud detection
Fragmented retail becomes measurable.
Live in 7 Days.
45-minute scoping. 30-minute kick-off.
Your Hashting Lead
James Elsworth
James maps your outlet landscape, designs the promotion mechanic, configures fraud rules, and makes sure every activation runs smoothly. From the first scan to the last reimbursement.
Book a session with James →Brands that made fragmented retail work.
AB InBev
Happy Hour promotion across 5,000 bars. Fully controlled, fully measured.
Happy Hour activation across a fragmented on-trade network. Every bar had a unique QR code. Consumers scanned, connected via WhatsApp, received a Proof of Promo, and redeemed instantly.
- Every redemption verified at consumer level
- Outlets compensated automatically per interaction
- Full budget visibility across all regions
Simulation: visual representation based on actual campaign data.
Merck / P&G Health
Digital couponing to measure ROI of display promotions at independent pharmacies.
Display promotion with digital couponing across 398 independent pharmacies. Each display carried a unique code. Consumers scanned and received a discount coupon via SMS. IQVIA sell-out data confirmed pharmacies with active Hashting displays sold significantly more.
- Dynamic pharmacies: 2x more sell-out vs. non-dynamic
- 3.4x more sell-out vs. non-participating pharmacies
- A/B testing enabled: 5x less waste, 11x higher ROI
Simulation: visual representation based on actual campaign data.
From shelf to screen in seconds.
Watch how brands turn everyday retail moments into real-time digital engagement.
Four things that change after your
first Hashting campaign.
Scale in fragmented retail.
Activate thousands of small outlets in a coordinated way. Happy hour in 5,000 bars? Done.
Full budget control.
Each spend tied to a verified redemption at a specific outlet. No leakage.
Fraud-secure by design.
Unique links per outlet and robust validation prevent misuse. Brand and outlet protected by design.
Real-time data visibility.
Participation, outlet performance, regions, time slots, budget consumption. Optimize mid-campaign, not after.
Scale and control must go hand in hand.
Most platforms force you to choose: reach or control. Hashting gives you both.
Why we built this
We watched brands pour millions into fragmented retail. With zero accountability.
Karl, former brand manager at Unilever and agency owner, experienced that frustration firsthand. He built Hashting to solve the one problem nobody else could: making fragmented retail accountable.
The result: a platform where scale and control finally go hand in hand.
Ready to ignite fragmented retail?
Start here
See a live campaign example
A 3-minute walkthrough of a real Hashting activation. From consumer scan to outlet compensation to real-time dashboard.
See live demoMost popular
Book a clarity call
Bring your challenge. We map your blind spots and show what a first activation looks like. 30 minutes.
Book your clarity call →Ready to move
Run a pilot. Live in less than 1 week
One activation. Your brand. Your outlets. Verified results from your own network.
Start a pilotThe questions every brand team asks.
You spent €400K on fragmented retail promos last year.
Can you name one outlet whose behaviour actually changed?
James maps your outlet landscape. You focus on strategy.
30-minute strategy session → programme configured → live in days.