You already know you need dynamic pricing. Choose the partner that won't let it backfire.
A €499 product deserves a bulletproof campaign. No fraud leaking your budget. No consumer frustration damaging your brand. No flying blind until a post-campaign PDF lands three weeks late.
Choosing a partner is a risk decision. Here's how we eliminate the four that sink most campaigns.
Fraud leaking your budget
An agency or basic platform reads your invoices with AI and calls it "fraud prevention." That's not fraud prevention. that's data entry. At €499 per product, every undetected claim is a direct budget hit.
Bulletproof fraud control. built over years
Three-layer defence refined across hundreds of campaigns: automated anomaly detection, trained agents, and AI models that learn from every cycle.
BSH reduced their cashback budget by 25% through fraud prevention alone.
Consumer frustration damaging your brand
A consumer just spent €499. The upload is clunky. Confirmation takes days. Payout takes weeks. That friction damages how they feel about your brand.
Consumer experience that builds brand
Mobile-first upload via QR or link. WhatsApp, SMS, or Messenger. not email. Fast payout via IBAN, PayPal, or Revolut.
Nescafé Dolce Gusto reduced consumer complaints by 75%. simply by optimising the consumer journey.
Flying blind until it's too late
Most setups give you a post-campaign report. Budget spent. Underperforming channels drained. Insights arrive too late to act on.
Real-time data to steer while it runs
Live dashboards: participation, conversion, budget usage. by retailer, region, product. First-party data you own.
BEKO runs cashback across Belgium, the Netherlands, and Luxembourg with full real-time reporting per retailer and region.
Months of setup, zero agility
Weeks of setup, IT integration requests, legal review. Your team becomes project manager of what should be turnkey.
Live in days, not months
As fast as 1 day. No IT integration. No retailer ops changes. We handle validation, payout, and consumer support end-to-end.
Competitor drops price on Friday? You can have a targeted response live by Monday.
Everyone says they do fraud prevention. Ask them how.
A single fraudulent claim on a €899 product costs more than a month of FMCG fraud combined.
What most providers do
AI reads invoices and pastes data into fields. They call this "AI-powered fraud prevention." It's not. It's data entry. Kindergarten AI.
Detecting the same receipt with a different crop, the same IBAN behind three names, claims from the same IP range. that's fraud detection.
What Hashting does
Platform + Operator + AI. Three layers. Automated anomaly detection catches the obvious. Trained agents catch the subtle. AI models learn from every cycle. Never "done". always evolving.
Platform
Automated anomaly detection, duplicate receipts, tampered images. Rules refined across hundreds of campaigns.
Operator
Trained agents who spot edge cases, outliers, and judgment calls algorithms can't make.
AI
Models learning from every campaign. Recognising patterns across campaigns, markets, consumer behaviour.
Fraud control is never "done." We add new detection steps with every campaign. That's why it can't be replicated by plugging in an Optical Character Recognition API.
Before you choose a partner: ask these questions
"How do you detect fraud beyond reading the invoice?"
"How many campaigns have your fraud rules been trained on?"
"What happens with edge cases your AI can't resolve?"
"Can you show a reference where fraud prevention measurably saved budget?"
"What percentage of claims do you flag for manual review?"
"Do your agents receive specific fraud detection training?"
Every campaign makes the next one faster, cheaper, and smarter.
Shared content
Assets built for one retailer work across all. A new retailer is a config change, not a rebuild.
Shared data
Purchase patterns and conversion insights from Retailer A inform Retailer B. First-party data compounds.
Shared fraud intelligence
Patterns detected in one campaign strengthen all future campaigns. No extra cost.
Launch your tactical price proposition. with full control.
Define the campaign
Set target products, cashback amount, timing, markets, budget. Any retailer. without asking a single one.
Configure validation rules
Eligible retailers, proof-of-purchase type, fraud rules, product verification via Optical Character Recognition and ID plate reading.
Go live. then adapt
Launch across touchpoints. Adjust cashback, timing, or budget between channels. all while running.
Monitor and optimise
Budget usage, redemption, conversion by retailer and region. all live. Scale what works. Kill what doesn't.
The table your team will screenshot.
| Capability | Value Cashback | Industry Standard |
|---|---|---|
| Verification | ||
| Receipt scanning + AI validation | ✓ | Optical Character Recognition only. reads, doesn't verify ⚠ |
| Touchpoint-to-purchase attribution | ✓ | Estimated, unverified |
| Fraud detection | ✓ | "AI-powered". usually Optical Character Recognition relabelled ⚠ |
| Consumer Connection | ||
| WhatsApp / SMS / Messenger | ✓ | Email only (low engagement) |
| Loyalty / gamification | ✓ | App-based (high friction) |
| Referral programme | ✓ | Manual |
| Reviews / ratings | ✓ | 3rd party (disconnected) |
| Data & Intelligence | ||
| First-party consumer database | ✓ | Retailer-owned (not yours) |
| Real-time dashboard | ✓ | Post-campaign (too late) |
| Per-retailer reporting | ✓ | Aggregated |
| Cross-campaign intelligence | ✓ | Starts from zero |
| Commercial | ||
| Cashback / reward payout | ✓ | Coupon-based (high friction) |
| Shelf price protection | ✓ | Not available |
| Brief-to-live speed | 1 day | 6–8 weeks |
| Campaign rule config | ✓ | Fixed templates |
| Reuse across retailers | ✓ | New setup per retailer |
⚠ "AI-powered fraud prevention". Most providers use AI to read invoices. That's Optical Character Recognition, not fraud prevention. Real fraud detection means catching duplicate receipts, IBAN patterns, IP clusters, and edge cases with trained operators.
If you go for dynamic pricing, go for the right partner.
Bulletproof platform
Refined across hundreds of campaigns. Not a prototype. Improving with every cycle.
Hands-on partner
Every campaign designed, executed, and optimised together. Not a login and good luck.
Built by brand owners
Our founder spent years at Lipton and built one of Belgium's biggest D2C agencies.
Industry-leading fraud control
Platform + operator + AI. Three layers. Years of iteration. Always evolving.
Retail agnostic
Every retailer. No coordination. Every campaign makes the next one faster.
Full budget control
Set your ceiling. Monitor live. Scale what works. Kill what doesn't.
Launch faster. Spend smarter. Know what worked.
Fraud prevention alone saved a quarter of the total budget.
"Implementing Hashting's technology allowed Bosch-Siemens to reduce cashback budget by 25% by adding fraud prevention."
Existing setup leaked budget and damaged brand perception.
"Hashting's results are fact-based and highly qualitative, offering credible numbers to navigate brands towards durable growth."
6 steps. Any retailer. No coordination needed.
Campaign setup
Products, cashback, timing, markets, budget. Validation rules configured.
Communicate
In-store, retailer sites, CRM, social, digital, partner channels.
Consumer purchases
Any retailer, online or offline. No shelf price change.
Upload & validate
Mobile upload via QR. Optical Character Recognition + fraud detection in real time.
Payout
IBAN, PayPal, or Revolut. Fast confirmation. Brand looks good.
Reporting
Live dashboards. Retailer breakdown. Optimise on the fly.
From touchpoint to first-party data. In three layers.
Every campaign runs through the same engine. No IT integration. No app download. A verified link between your brand and the buyer.
Connect
Touchpoint → Dashboard→ Every channel feeds one funnel.
Convert
Purchase → Connection→ Direct connection: brand ↔ buyer.
Control
Verify → Own → Grow→ Who, where, when. Yours to keep and grow.
All this. Without breaking a sweat.
Built for the moments that matter.
The campaigns where timing, control, and consumer data make the difference.
Product launches
Drive trial on a new SKU without waiting for retailer promotion slots. You control the timing, the offer, and the audience.
Seasonal peaks
Holidays, back-to-school, Black Friday. Run targeted cashback in a specific window without permanent price changes.
Brand equity protection
Cashback keeps the shelf price intact. Consumers get value. Retailers keep margins. Your brand doesn't get associated with discounting.
Competitive response
A competitor drops price. You don't match it on the shelf. You run a targeted cashback to the right audience for the right duration. Then you stop. Clean.
Price elasticity testing
Is €499 better than €549? Test with real purchases and verified data before committing to a structural price move.
Post-purchase relationship
The first direct interaction after purchase. Turn a transaction into a brand-building moment via WhatsApp, SMS, or Messenger.
The questions your team is actually asking.
Your pricing. Your timing. Your data. Ready when you are.
See a campaign in action
3-minute walkthrough of a live CE campaign: touchpoint → verified purchase → real-time dashboard.
See live demoMap your first bulletproof campaign
Bring your brief. 30 minutes. We show you where campaigns leak budget. and how to prevent it.
Book your strategy sessionRun a pilot. live in days
One campaign. Your product. Your retailers. Real purchases. Verified data.
Start a pilotinspírate con artículos, videos, e-books..
Talk to a campaign strategist.
See how brands like yours closed the gap. Pick a case, and we'll walk you through the mechanics, the numbers, and the timeline.
