case study.

on-trade promotion

the challenge.

How can leading alcohol brand run contests & promotions in fragmented retail without fraud?

the outcome.

Hashting’s digital marketing
promotions allow the brand to
track real-time results per store and reduce fraud by 70%

#1

connect.

ON-TRADE MATERIALS

Via QR code straight to WhatsApp or SMS

#2

convert.

CONSUMER ACTIVATIONS

Buy drink and upload receipt to have a chance to win one of the great prices

#3

measure.

FRAUD CONTROL AT SCALE

To eliminate fraud, real-time
tracking per venue is combined with technology-based fraud detection (OCR), operator screening and cross analysis

highlights.

70% fraud control.

By combining fraud prevention and advanced fraud detection.
A powerful technology platform and well trained back-office screens all participations in on & off trade.

80% of impact in 20% venues.

Live dashboard with in-depth analysis identified easy & quick wins for future activations.
Best performing outlets were identified.

B2C & B2B combined.

Combining B2C and B2B in 1
campaign and using 1 single data-set allowed to stimulate selling-out and selling-in simultaneously.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.

We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

global coverage.

seamless & quick integration

let's talk.

Contact Information