case study.
on-trade promotion
the challenge.
How can leading alcohol brand run contests & promotions in fragmented retail without fraud?
the outcome.
Hashting’s digital marketing
promotions allow the brand to
track real-time results per store and reduce fraud by 70%
#1
connect.
ON-TRADE MATERIALS
Via QR code straight to WhatsApp or SMS
#2
convert.
CONSUMER ACTIVATIONS
Buy drink and upload receipt to have a chance to win one of the great prices
#3
measure.
FRAUD CONTROL AT SCALE
To eliminate fraud, real-time
tracking per venue is combined with technology-based fraud detection (OCR), operator screening and cross analysis
highlights.
70% fraud control.
By combining fraud prevention and advanced fraud detection.
A powerful technology platform and well trained back-office screens all participations in on & off trade.
80% of impact in 20% venues.
Live dashboard with in-depth analysis identified easy & quick wins for future activations.
Best performing outlets were identified.
B2C & B2B combined.
Combining B2C and B2B in 1
campaign and using 1 single data-set allowed to stimulate selling-out and selling-in simultaneously.
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
