case study.
drive-to-trade with digital coupons
the challenge.
How can a leading Irish whiskey brand use social media to boost sales in a small category within their #1 UK on-trade customer?
the outcome.
Hashting’s digital voucher technology that runs on WhatsApp allowed the brand to achieve highest ever conversion rate and increase sales by 400%
#1
connect.
DIGITAL TOUCHPOINTS
Go from CRM Email, Facebook & Instagram Ads straight to WhatsApp
#2
convert.
DIGITAL COUPONS
Redeem a free whiskey by simply showing the digital voucher at the bar
#3
measure.
REAL-TIME TRACKING PER TOUCHPOINT
Measure the efficiency of marketing activations at a detailed level
highlights.
+400% sales uplift.
In just 3 weeks of activation – driving thousands of (new) customers to the retailer
entered
top 3.
The brand moved from 8th top-selling spirit in category to 3rd
highest ever conv. rate.
x10 higher than their standard benchmark of 2% & 4x higher than previous record
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
