case study.
drive-to-store with digital voucher
the challenge.
how can a leading coffee brand use online touch points to accelerate new customer acquisition?
the outcome.
2x more new customers and
brand #1 rated coffee machine on retailer webshops
#1
connect.
DIGITAL TOUCHPOINTS
From social ads, banners on retailer website, e-mail marketing straight into WhatsApp and SMS
#2
convert.
DIGITAL VOUCHER
Buy a coffee machine and receive a digital voucher valid on the brand’s own webshop
#3
engage.
RATINGS & REVIEWS
Ask buyers to share a review on the retailer webshop
highlights.
2x more new customers.
By making it easier to access the promotion through instant messaging and by optimising the media mix, 2x more new customers were attracted compared to previous activations.
#1 coffee machine.
By asking to leave a review at the right time in the consumer journey, the brand became the #1 rated coffee machine on several retailer webshops.
4x lower cost/review.
By seamlessly integrating review generation in the consumer journey, the cost was significantly reduced compared to traditional solutions.
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
