case study.
digital sampling with cashback
the challenge.
How can leading ice-cream brand A build a strong consumer claim backed up by thousands of real purchases in 5 countries in less than 1 month?
the outcome.
Hashting’s digital coupon technology that runs on WhatsApp allowed leading ice-cream brand A to make thousands of consumers buy their ice-cream & back up the ‘the ice-cream of ice-creams’ claim
#1
connect.
DIGITAL TOUCHPOINTS
From Facebook & Instagram straight to WhatsApp or SMS
#2
convert.
CASHBACK
Buy one ice-cream cup & get 100% refund by filling in cashback form
#3
measure.
REAL-TIME TRACKING PER TOUCHPOINT
Ask consumer to fill in a survey with key questions & upload pictures
highlights.
6,000 real testimonials.
Testimonials, pictures and
feedback was collected
post-purchase and can now be used in advertising
thanks to the right opt-ins.
the ice-cream of ice-creams.
The brand can now claim
to be the ice-cream of
ice-creams, backed up by
thousands of real purchases
and authentic feedback.
2/3 new & lapse users.
Most buyers were new or didn’t recently buy the brand, which makes the claim even more impressive & powerful.
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
