#ConnectedPromo by Hashting

Finally connect marketing spend to real sales.

See which channel drove which sale. At any retailer. For every consumer. Run one campaign across all your channels. Consumers buy wherever they prefer. You pay per verified purchase and get full attribution.

Trusted by
Nestlé PepsiCo Heineken L'Oréal Bosch Beko
89%
Average above target
95%
Open rate
1 day
From brief to live
The Problem

Trace every cent back to the shelf.

Your campaigns perform. You know it. Your team knows it. But when your team asks "can you attribute this touchpoint to sales?" - all you have are channel metrics that never connect to a receipt.

Impressions don't pay invoices. Purchases do.

That's not a data gap - that's a credibility gap that costs you budget every quarter.
Retailers won't share till data at touchpoint level
Your agency reports reach, not revenue
Your trade team tracks sell-in, not sell-out
Nobody owns the full picture
The Solution

#ConnectedPromo closes the loop.

Instead of measuring what people saw, you measure what people bought. And you trace every purchase back to the exact touchpoint that drove it.

Any channel in.

Social ad, influencer link, QR code on pack, in-store display, OOH poster, email, event activation - every touchpoint becomes a traceable entry point into a single consumer journey.

Any retailer out.

The consumer buys wherever they want. Albert Heijn, Carrefour, an independent shop, online. No retailer integration needed. No POS hookup. No data-sharing agreement.

Every purchase verified.

The consumer uploads the receipt. Automated validation confirms product, retailer, date, and amount. Fraud rules enforce your campaign parameters.

Every euro attributed.

Your dashboard shows which touchpoint drove which verified purchase, at which retailer, on which day, for which consumer segment. Not modelled. Counted.

The result

The next time your team asks, you don't present estimates. You present real attribution. Verified purchase data. Touchpoint attribution. First-party consumer profiles. A dashboard that updates in real time. Every campaign compounds into the next.

The Hashting Platform

From touchpoint to first-party data.
In three layers.

Every campaign runs through the same engine. No IT integration. No app download. A verified link between your brand and the buyer.

REPEAT · COMPOUND · GROW
01
Connect
Touchpoint → Dashboard
Digital OOH
Pre-rolls
In-store / POS
TV
Social ads
On-pack QR
Single funnel dashboard
Every channel feeds one funnel.
click ↻
01 · Connect
Attribution that
graces any
business meeting.
Per-channel purchase attribution. Not modelled. Counted. Every euro traceable to a verified transaction.
Real-time funnel optimisation. Shift budget mid-campaign from underperforming channels to proven converters.
ROI per euro per touchpoint. The slide Finance has been asking for.
One QR. Any touchpoint.
On-pack, in-store, OOH, print. Every scan feeds the same funnel.
click ↻
02
Convert
Purchase → Connection
Customer pays at any retailer
Transaction
Receipt / ticket
Hashting sends instant message
SMSWhatsAppRCS
Direct connection: brand ↔ buyer.
click ↻
02 · Convert
Direct messaging
beats email. Period.
95% open rate on WhatsApp vs. 20% on email. Not a channel upgrade. A category shift.
No app download needed. Consumer receives a message, taps, done. Shelf price stays intact.
Hashting · WhatsApp
Hi! 🎉 Thanks for buying Nescafé Dolce Gusto. Tap here to claim your €50 cashback →
Done! That was easy 👍
Hashting · WhatsApp
Cashback approved ✅ Check your account within 48h. Want to hear about exclusive offers?
20%
Email open
95%
WhatsApp open
click ↻
03
Control
Verify → Own → Grow
Upload ticket + branded form
AI + human fraud check
Receipt intelligence
Purchase verified. Zero guesswork
First-party data collected
Who, where, when. Yours to keep and grow.
Verified purchases. Owned data. New consumers.
click ↻
03 · Control
Proof compounds.
Every campaign
makes the next
one smarter.
Compound intelligence. Each campaign adds verified purchase data, consumer profiles, and channel performance to your stack.
First-party data you own. GDPR-compliant. Not rented from Meta. Not dependent on cookies.
Campaign 1 → baseline data
Campaign 2 → optimise channels
Campaign 3 → negotiate better, allocate smarter, grow faster
click ↻

All this. Without breaking a sweat.

Connect
Convert
Control

No IT integration. No app download. Live in 1 day.
The missing link between your campaign and the cash register.

How It Works

They scan. They buy. They get reimbursed. We get connected.

1

Scan & Discover

Consumer finds your offer via QR, social, influencer, or in-store. One tap opens a WhatsApp conversation. No app, no friction.

2

Purchase anywhere

They buy at their preferred retailer - online or offline. No restrictions, no exclusive partnerships needed.

3

Upload receipt

Inside the same conversation, the consumer uploads proof of purchase. Automated validation checks product, retailer, date, and fraud rules.

4

Get reimbursed

Valid participants receive cashback instantly. You receive: verified purchase data, touchpoint attribution, first-party consumer profile, and a dashboard update.

With #ConnectedPromo

  • Every touchpoint traced to purchase
  • First-party consumer data captured
  • Real-time budget optimisation
  • Compounding CRM & refer-a-friend

Without it

  • Impressions without attribution
  • Retailer owns consumer data
  • Budget review after the fact
  • Every campaign starts from zero
45-minute scoping session → 30-minute operational kick-off → live in 1 day
What You Gain

Four things that change after your first campaign.

You can answer your team.

Not with estimated uplift. With verified purchases attributed to specific touchpoints, at specific retailers, on specific days. The difference between "our model suggests" and "here are 4,200 receipts."

You stop wasting budget on what doesn't convert.

Mid-campaign, you see which touchpoints drive purchases and which drive only clicks. Paid social underperforming? Shift budget to on-pack. Every decision based on transactions, not proxies.

You own first-party consumer data.

Every participant gives you an opt-in consumer profile: who they are, what they bought, where they bought it, and which touchpoint brought them in. That data feeds your CRM, your segmentation, your next campaign. It compounds.

Every campaign pays for itself - twice.

For every sample compensated, two units move off shelves. Add a refer-a-friend loop and your reach amplifies with zero extra media spend. Your first campaign funds the insight for your second. It compounds.

Proof In Action

Brands that closed the gap.

Nescafé Dolce Gusto
They penetrated the market 5x faster - and knew exactly which touchpoint drove it.
Multi-retailer, multi-country launch via WhatsApp. Every touchpoint traceable to verified first purchase. Real-time optimisation shifted budget from underperforming channels mid-campaign, accelerating market penetration at 5x the normal speed.
"Hashting's results are fact-based and highly qualitative, offering credible numbers to marketeers to navigate their brands towards durable growth."
Champion Petfoods
30% of buyers were new - in a category where nobody switches.
48%
On-pack cashback in specialty retail across Belgium and the Netherlands. In a high-loyalty category where brand switching is rare, 30% of verified purchasers were new to the brand. Data revealed on-pack converted 3x better than paid social.
"The real value was learning which touchpoints convert and which don't."
Beavertown Brewery
3.6x ROI from bars - the first time anyone proved on-trade spend works.
3.6× ROI
On-trade activation across bars and independent outlets. First time connecting media spend to verified in-venue purchases.
"Visibility and control over the full marketing funnel. From media all the way down to purchase."
Milcobel
They saw the full consumer journey - for the first time ever.
A → Z
Complete consumer journey visibility across Belgian retail. Every interaction traced from first touchpoint to verified transaction.
"Full control from A to Z. For the first time, we could see the complete journey."
Why Hashting

A hands-on campaign partner, not a self-serve platform.

We don't hand you a login and wish you luck. Every #ConnectedPromo campaign is designed, executed, and optimised together.

Channel-agnostic campaign design across social, influencer, retail, and OOH
Real-time dashboards with live attribution and consumer data
End-to-end validation, fraud prevention, and reimbursement
Proven worldwide
1 day from brief to live campaign
Before You Decide

Common questions.

"Does this require retailer buy-in?"

No. The consumer buys wherever they want and uploads the receipt. No POS integration, no retail data-sharing agreement. The retailer doesn't need to change anything. Most benefit from the additional footfall.

"What about fraud?"

Receipt validation includes product verification, duplicate detection, date validation, and outlet checks. Fraud rules are configurable per campaign. You set the parameters, the system enforces them.

"How does this integrate with our CRM / CDP?"

#ConnectedPromo feeds verified purchase data and first-party consumer profiles into your existing stack via API or standard export. It doesn't replace your tools. It gives them something they've never had: purchase-level truth.

"We don't do cashback."

The mechanic is flexible. Cashback is the most common, but the same infrastructure supports discount coupons, free product trials, loyalty points, and survey-based rewards. The attribution layer works regardless of the incentive type.

"What does it cost?"

Platform fee plus cost-per-verified-interaction. You pay for real connections, not impressions. No long-term contract required. Start with one campaign and scale based on results.

"How fast?"

1 day from brief to live. 45-minute scoping session. 30-minute operational kick-off. We handle journey programming, messaging setup, code generation, dashboard configuration, fraud rules, and consumer care.

Next Step

See what proof looks like.

See a live campaign example

A 3-minute walkthrough of a real #ConnectedPromo campaign - from touchpoint to verified purchase to dashboard.

See live demo campaign
Most popular

Your attribution gaps - mapped in 30 minutes

Bring your brief. We'll show you exactly where attribution breaks in your current stack - and what the first connected campaign looks like.

Book your strategy session

Run a pilot - live in 1 day

One campaign. Your product. Your retailers. Verified results from your own data.

Start a pilot

let's talk.

I've spent 30 years on the other side of this conversation, managing redemption budgets north of multiple billions, watching campaigns run without real attribution, and piecing together reports from four different data sources that never quite agreed.

That's why we are building this differently.

Most of our campaign strategists used to be brand managers. We've felt the exact frustration you're dealing with. That compounding intelligence from thousands of campaigns across 60+ countries, is what your next campaign can benefit from.

No pitch deck. Just a 20-minute walkthrough with real campaign data.

Karl (CEO - co-founder)