1st party data collection.
why?
build a database of potential or current buyers to activate sales, increase loyalty & engagement
what?
use promotions, contests and games to collect premium quality 1st party data
trigger the consumer to start a conversation on instant messaging is thé non-intrusive solution brands have been looking for
the perfect solution to collect 1p data in a “cookie-less” world, 100% compliant with all privacy legislations and based on the most unique omnichannel identifier: one’s phone number
how?
case studies from leading brands.
more inspiration.
