#Future of Shopping

Hashting is the future of shopping ... is this just a bold statement or reality?
Come and see it for yourself in Antwerp.

In Antwerp (BE) you can visit the Benelux’s first and unique customer inspiration platform, the retailhub from Retail Detail, where the latest trends in future shopping are exhibited. Retail Detail, which is the most important B2B retail community in the Benelux, hosts an impressive 13,500 square feet experience hall where retailers, brand manufacturers and service providers get together to be immersed into the newest retail trends and technological applications – in real life.


During the personalized inspiration tour, entrepreneurs get a sneak peek at Augmented and Virtual Reality,  multisensory experiences, RFID & beacons, 3D body scanners, smart refrigerators & mirrors, facial recognition and much more. “The Customer Journey” demonstrates the entrepreneurs how customers will be shopping in the exiting world of future retail and how clients view their company or product.

Being the innovative digital couponing platform that shook up the world of consumer retail promotions, Hashting definitely has its place in this tour. You can find us at the coffee corner where visitors get a short introduction and an overview Hashting's innovative solutions.


Some existing Coca-Cola campaigns were adapted so that visitors can try for themselves and see how easy Hashting can be put into practice.
  • The Finley showcase demonstrates how simple it is to track in real-time the efficiency of in-store consumer promotions per shop in a fragmented retail environment. Simply texting ... that's it!
  • The Disaronno Sour case highlights the power of measuring media efficiency in driving footfall. Our couponing solution can track the entire consumer journey from media to store... The dynamic shop locator is used to find nearby locations where one can try the Disaronno Sour for free using the digital coupon. Who's saying no to that?
  • Thirsty after the visit? We thought about that, simply interacting with our chatbot will give you a free drink at the Coca-Cola Vending Machine... but only if you know the answer to 3 visit related questions ... so better pay attention, or bring your own booze!
Special thanks to Matthieu Willems, digital marketing manager at Coca-Cola European Partners for the vending machine.



Interested in booking a guided tour? Mail to info@retaildetail.be or call 0032 3 500 89 59