#How to improve the efficiency of in-store promotions in traditional retail? (2)
As the consumer promotion, could only be used if the display was visible in the pharmacy, the brand manager could follow-up in real-time his campaign and fine-tune it by checking what went wrong in some of the pharmacies that did not put out the display.
By choosing #Hashting the brand managed to go from 7,5% of presence in the pharmacies after 2 weeks to 53% of the displays installed after 6 weeks.
Or how #Hashting boosts your visibility in a competitive environment.