With the help of #Hashting’s platform, the client could identify its most dynamic and participating stores as he wanted to optimize its ROI.
A creative campaign was set out with two promotional waves. Each shop received a number of coupons for its clients, which offered a discount on the purchase of a second product of the range.
The client managed and measured the promotional campaign and identified the most dynamic stores. The stores that exchanged a lot of coupons and which were a great success during this first campaign wave, received more coupons in the second wave.