It all started 3 months ago, when we met professor Gino Van Ossel
at a reception.
Mr. Van Ossel is a Professor at Vlerick Business School
and is passionate about Retail management and shopping behaviour. He focusses on how digital is transforming shopping, and how retailers and (branded) goods manufacturers should respond to this evolution.
We used our "elevator pitch
" on professor Van Ossel and it seems to have worked as he invited us to present Hashting at the Retail Detail Day
This event took place last week and is organised by RetailDetail.eu
, a leading Benelux portal created for retailers and suppliers from the world of retail communications.
Hashting was one of the 3 startups who got exactly "10 minutes of fame
" to inspire the audience of retailers on how innovative digital solutions can impact the business of retailers.
Karl and Bart both went on stage... as you can see: pictures of people presenting on stage can be quite funny ;-)
We first focused on the #Promoparadox
, i.e. seemingly contradictory propositions.
- billions of € are invested in shop promotions, with only 40% having a positive R.O.I.
- mobile couponing adoption below 10% whereas almost anyone owns a mobile phone
- manufacturers and retailers wanting to innovate, but remaining stuck in "same for all" promotions
- innovations are focussed on mass retail, but small retail is big and growing
We explained how we've been looking at this old and complex problem
in a completely different way, and how we came up with a simple solution
We pitched our main benefits: measure and increase R.O.I. of shop-promotions
and we shared some inspirational cases.
We ended our pitch by presenting our vision on the future
- We are confident consumer shop promotions will become individual and more targeted.
- We are convinced Hashting can close the loop between online and offline and can even help companies to improve the R.O.I. of media spends.
- We believe brands en (e)retailers should co-own individual consumer journeys
As we like to practice what we preach
, we invited the audience to request a Hashting coupon for a delicious piece of cake (Tarte de Françoise!) they could enjoy with us during the break.
Thanks again to RetailDetail and Professor Van Ossel for this opportunity!