#big announcement

Kontich, 12 December 2019

Hashting aspires to global position in mobile marketing technology

The Belgian start-up Hashting is future proof and aims to roll out its unique platform worldwide. The company announces ambitious investment plans and strengthens its shareholder structure.

Hashting was founded five years ago by Karl De Beul (ex Unilever, Bananas, Special Olympics,...) and Bart Baeyens (ex Henkel, Danone, The Insiders) as a marketing technology platform. Hashting developed a unique software that allows brands to enter into one-to-one communication with consumers using everyday communication channels such as SMS, WhatsApp, Messenger, Line (Japan) and WeChat (China). It builds a bridge between marketing and sales through a variety of digital promotion mechanisms such as mobile discount coupons, digital loyalty programs, e-tickets, cash backs, competitions and more. By also taking care of the payments to consumers and shops (clearing), Hashting offers a total solution to its customers. Hashting is active in 15 countries and has 100+ customers, including Coca-Cola, Heineken, Unilever, Danone, Nestlé, AB Inbev, L'Oréal, Pepsico, Bosch-Siemens, Orange, GSK, Merck, Estee Lauder, Philips, Mars and Soudal. 

Connect Convert │ Engage

Hashting aims to become the global reference in this sector in the long term, with the focus on digital management of the customers journey: setting up, managing and quantifying the conversion to purchase of in-store and drive-to-store marketing campaigns. For this, the consumer only needs his mobile phone. Hashting does not use app technology and respects all GDPR guidelines.

Karl De Beul, Founder and Head of Operations: 'Five years ago we started with Hashting, initially as a digital coupon platform. We quickly refined the strength of our offer, partly due to the input from customers at home and abroad who saw Hashting as a tool to simplify the interaction with their consumers and to gain insight on the efficiency of their investments via the reporting tool. After five years, the Hashting platform is completely ready for the future and can be expanded to almost all countries'.

Bart Baeyens, Founder and Head of Business Development: "From our experience with Trade Marketing and Brand Management within leading companies, we know that traditional marketing tools do not reach an important part of the consumers. Figures show that three out of four marketers have no insight into the ROI of their spending. With Hashting, we have developed a platform that not only manages campaigns, but also provides real-time insight into their efficiency. Moreover, we are not dependent on the retailer: we can pay out cash backs directly to the consumer, or reimburse him with call credit, Uber vouchers or any other digital value.'

International ambitions


Technology allows Hashting to be set up quickly in almost all countries. The company currently has branches in Belgium, England, Cameroon, Chile and the United States. In the near future an office will be opened in Kenya and in Asia. Karl De Beul: 'We want to be present in every continent, and be available through a network of re-seller partners and our own offices in every country.

Over the past two years, we have shown that Hashting is relevant in different markets, regardless of the language, culture or technological development in that country. One of the main conclusions is to think in clusters rather than in terms of countries.  This is how we approach the East-African market from Kenya, and the West-African market from Cameroon. In parallel, we are starting with three clusters in the America's and launching a hub in Japan for the Asian market.

Financing and enhancement of management

Hashting's investment plan is supported by the contribution of two new shareholders: Wim Voss (25th Group, NewWorld Benelux) and Christian Bielen (ex KPMG and Thinkerbell Displays). The latter will fulfil the role of CFO within Hashting. The company also received financing from PMV and BNPP Fortis.

Wim Voss: 'With 25th Group, we are already active in a wide range of communication channels, ranging from in-store, outdoor and sales activation, events, digital printing, etc.  With this investment in Hashting, we are opening up an additional segment for our clients that they had not previously been able to explore. I am extremely pleased that we can use our experience and network to reinforce the ambitions of this young Belgian company.'

For further information about Hashting, please contact Karl De Beul or Bart Baeyens at karl@hashting.com or bart@hashting.com

Hashting Solutions NV
Veldstraat 47, 2549 Lint, Belgium