We just celebrated our 5th anniversary and announced our ambition to become a global company... time to look back on this journey.
In 5 years we went trough a lot of emotions... often conflicting emotions. But hey, they say there's no "ying" without "yang"!
The thrill of officially launching our company
... vs the uncomfortable feeling of financially going "all-in"
The high hopes of making this venture successful
... vs the odds that are against us (9/10 startups don't make it)
The firm believe that we can and will change the world
... vs big corporate clients who are slow in embracing change
The enthusiasm of the first prospects confirming our vision
... vs the few clients who have the guts to be a first-mover
The thrill of the first digital coupon running through the platform
... vs the new challenges identified with it
The euphoria of the first signed deal
... vs the steep learning curve that goes with it
The relief of the first best practice case
... vs the pain of the first failed case
The energy boost of the first campaign at scale
... vs the difficult process of vendor registration and long payment terms
The feeling of gratefulness of the first investor coming on board
... vs the increasing pressure to make it happen
The thrill of the first hire
... vs the increasing responsibility
The positive vibe of the first returning client
... vs the frustration of losing a first client
The enthusiasm of signing the first reseller abroad
... vs the "not invented here" syndrome that slows down the process
The joy of the proof of concept in other countries
... vs the challenges of adapting to local markets
The gratefulness of clients opening up new opportunities
... vs the products or service that needs to be stopped
The excitement of being the first time on-stage
... vs the time and effort it takes to build thought leadership
The positive vibe of a growing business
... vs the long working days (and weekends) to keep the ball rolling
The excitement of participating in an accelerator program (abroad)
... vs the difficulty of running a business at the same time
The relief of getting a lot of traction
... vs the increasing need for cash working capital to fuel the growth
The inspiring discussions with potential investors
... vs the frustration of getting 9x "no's" for 1x "maybe"
The grateful feeling of building an amazing team
... vs the increasing responsibility to pay the salary every month
The sweet taste of success
... vs the consciousness that short-term success is not a guarantee for long-term success
The journey of an entrepreneur is full of "ying" and "yang"... but it is the most beautiful journey we could ever imagine !!!
Luckily this is not a journey we had to go through alone!
Massive thanks to my co-founder, our families, friends, colleagues, clients, partners, investors, fellow entrepreneurs, organisations who support startups and scale-ups, and everyone else we forget to mention...
To all our believers and supporters: we couldn't have done it without you!