case study.
In-store Promotion with Digital coupon/Fragmented Retail/Oral Care
the challenge.
How can i measure and increase the ROI of my In-store activations?
the outcome.
Using Hashting’s digital couponing technology for In-store promotions proved that 72% of the incremental sales impact is realised by the 30% most active pharmacies
#1
connect.
UNIQUE IN-STORE CODE
SMS or WhatsApp the code to receive a digital coupon
#2
convert.
DIGITAL COUPON
Pharmacy is automatically reimbursed
#3
measure.
TRACKING PER PHARMACY
Track in real-time performance allowing for instant optimisations
highlights.
20% SALES INCREASE .
Of which 72% is realised by 30% of the pharmacies having the highest couponing activity
54% REDEMPTION RATE .
54% of the sales is covered by digital direct discount coupons in the participating pharmacies
200% ROI .
If we take the total incremental sales uplift and compare it to the total cost.
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
