case study.

In-store promotion with cashback & coupons/Fragmented Retail/Cosmetics

the challenge.

How can a cosmetics brand optimise the sales impact of national promo campaign at independent pharmacies

the outcome.

Combining Hashting’s digital couponing & cashback technology allowed a cosmetics brand to generate 4x higher promo impact and 20% more active pharmacies

#1

connect.

ON-TRADE MATERIALS

Via QR code straight to WhatsApp or SMS

#2

convert.

DIGITAL COUPONS & CASHBACK

Buy 1 product get 10€ off or Buy 2 products get 20€ off

#3

measure.

REAL-TIME TRACKING PER PHARMACY

Track in real-time performance per venue and per sales rep., allowing instant optimisations

highlights.

+20% ACTIVE PHARMACIES

Because pharmacies are allowed to choose between two promo mechanics: cashback & digital couponing.

4X MORE PROMO IMPACT

By combining drive-to-store and in-store touchpoints.

50% IMPROVEMENT POTENTIAL

Real-time data at shop level allow to identify inactive and low-performing pharmacies and take appropriate measures.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.

We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

global coverage.

seamless & quick integration

let's talk.

let's talk.

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