case study.
In-store promotion with cashback & coupons/Fragmented Retail/Cosmetics
the challenge.
How can a cosmetics brand optimise
the sales impact of
national promo campaign
at independent
pharmacies
the outcome.
Combining Hashting’s digital
couponing & cashback technology allowed a cosmetics brand to generate 4x higher promo impact
and 20% more active pharmacies
#1
connect.
ON-TRADE MATERIALS
Via QR code straight to WhatsApp or SMS
#2
convert.
DIGITAL COUPONS & CASHBACK
Buy 1 product get 10€ off or Buy 2 products get 20€ off
#3
measure.
REAL-TIME TRACKING PER PHARMACY
Track in real-time performance per venue and per sales rep., allowing instant optimisations
highlights.
+20% ACTIVE PHARMACIES
Because pharmacies are allowed to choose between two promo mechanics: cashback & digital couponing.
4X MORE PROMO IMPACT
By combining drive-to-store and in-store touchpoints.
50% IMPROVEMENT POTENTIAL
Real-time data at shop level allow to identify inactive and low-performing pharmacies and take appropriate measures.
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
