case study.
In-Store contest with Digital vouchers/Fragmented retail/Liquor brand
the challenge.
How can a market leader in liquors run contests and promotions in fragmented retail without fraud?
the outcome.
Hashting’s digital marketing promotions allow thr liquor brand to track in real-time the results per store and reduce fraud by 70%
#1
connect.
ON-TRADE MATERIALS
Via QR code straight to WhatsApp or SMS
#2
convert.
CONSUMER ACTIVATIONS
Buy a bottle. Upload receipts and stand a chance to win one of the great prizes.
#3
measure.
FRAUD CONTROL AT SCALE
To eliminate fraud, real-time tracking per venue is combined with technology-based fraud detection (OCR), operator screening and cross analysis.
highlights.
70% FRAUD REDUCTION .
By combining fraud prevention and advanced fraud detection. A powerful technology platform and well trained back-office screens all participations in on & off trade.
80% OF IMPACT IN 20% VENUES .
Live dashboard with in-depth analysis identified easy & quick wins for future activiations. Best performing outlets were identified.
B2C & B2B IN 1 CAMPAIGN.
Combining B2C and B2B in 1 campaign and using 1 single data-set allowed to stimulate selling-out and selling-in simultaneously.
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
