case study.

In-Store contest with Digital vouchers/Fragmented retail/Liquor brand

the challenge.

How can a market leader in liquors run contests and promotions in fragmented retail without fraud?

the outcome.

Hashting’s digital marketing promotions allow thr liquor brand to track in real-time the results per store and reduce fraud by 70%

#1

connect.

ON-TRADE MATERIALS

Via QR code straight to WhatsApp or SMS

#2

convert.

CONSUMER ACTIVATIONS

Buy a bottle. Upload receipts and stand a chance to win one of the great prizes.

#3

measure.

FRAUD CONTROL AT SCALE

To eliminate fraud, real-time tracking per venue is combined with technology-based fraud detection (OCR), operator screening and cross analysis.

highlights.

70% FRAUD REDUCTION .

By combining fraud prevention and advanced fraud detection. A powerful technology platform and well trained back-office screens all participations in on & off trade.

80% OF IMPACT IN 20% VENUES .

Live dashboard with in-depth analysis identified easy & quick wins for future activiations. Best performing outlets were identified.

B2C & B2B IN 1 CAMPAIGN.

Combining B2C and B2B in 1 campaign and using 1 single data-set allowed to stimulate selling-out and selling-in simultaneously.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.

We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

global coverage.

seamless & quick integration

let's talk.

let's talk.

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