case study.
Fraud & Complaints Reduction/Consumer Electronics
the challenge.
How can a coffee machine brand increase efficiency of their national promotion?
the outcome.
Hashting’s innovative technology and efficient way of working allowed a coffee machine brand to reduce the number of complaints ,the number of fraud cases and the cost per review by 75%.
#1
connect.
DIGITAL TOUCHPOINTS
From social ads, retailer banners, CRM email straight to WhatsApp
#2
convert.
DIGITAL VOUCHER
Buy a participating machine & get 6 boxes of free pods for free on the brand webshop
#3
measure.
REAL-TIME TRACKING PER TOUCHPOINT
Track performance & reviews from every touchpoint
highlights.
75% LESS COMPLAINTS .
By optimising and simplifying the consumer journey ¾ complaints were avoided compared to traditional solutions
75% LESS FRAUD CASES.
Adding a layer of fraud prevention, combined with 3-level fraud control, fraud was reduced by 75% vs benchmark.
4x LOWER COST/REVIEW.
… compared to review panels.
Non-sponsored reviews were generated based on verified purchases across different retailers & SKUs.
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
