{"id":5127,"date":"2024-01-25T13:23:05","date_gmt":"2024-01-25T13:23:05","guid":{"rendered":"https:\/\/hashting.com\/?p=5127"},"modified":"2024-01-26T08:08:08","modified_gmt":"2024-01-26T08:08:08","slug":"personalization-is-the-2024-megatrend-for-cpg-marketers","status":"publish","type":"post","link":"https:\/\/hashting.com\/es\/personalization-is-the-2024-megatrend-for-cpg-marketers\/","title":{"rendered":"PERSONALIZATION is the 2024 marketing megatrend for CPG marketers!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5127\" class=\"elementor elementor-5127\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3ad3c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3ad3c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c32176\" data-id=\"0c32176\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff49121 elementor-widget elementor-widget-image\" data-id=\"ff49121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"5141\" data-permalink=\"https:\/\/hashting.com\/es\/computer-screen-with-just-for-you-banner-and-happy-man-with-gift\/\" data-orig-file=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2024\/01\/iStock-1475200751.jpg?fit=1212%2C865&amp;ssl=1\" data-orig-size=\"1212,865\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Getty Images\/iStockphoto&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Computer screen with just for you banner and happy man with gift. Special offer or personalized recommendation for taste of consumer vector illustration. Personalization, promotion, ecommerce concept&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Computer screen with just for you banner and happy man with gift&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Personalization as mega trend for 2024\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Computer screen with just for you banner and happy man with gift. Special offer or personalized recommendation for taste of consumer vector illustration. Personalization, promotion, ecommerce concept&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2024\/01\/iStock-1475200751.jpg?fit=800%2C571&amp;ssl=1\" width=\"800\" height=\"571\" src=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2024\/01\/iStock-1475200751.jpg?fit=800%2C571&amp;ssl=1\" class=\"attachment-large size-large wp-image-5141\" alt=\"Personalization as mega trend for 2024\" srcset=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2024\/01\/iStock-1475200751.jpg?w=1212&amp;ssl=1 1212w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2024\/01\/iStock-1475200751.jpg?resize=300%2C214&amp;ssl=1 300w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2024\/01\/iStock-1475200751.jpg?resize=1024%2C731&amp;ssl=1 1024w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2024\/01\/iStock-1475200751.jpg?resize=768%2C548&amp;ssl=1 768w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2024\/01\/iStock-1475200751.jpg?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-510208e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"510208e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b74511d\" data-id=\"b74511d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eea6cb elementor-widget elementor-widget-heading\" data-id=\"7eea6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"font-family: Montserrat, sans-serif;font-weight: 600;color: rgb(60, 60, 59);text-align: center\">PERSONALIZATION is the 2024 marketing megatrend for CPG marketers! \n <br>Why? Because it instantly increases your marketing efficiency. <span style=\"color: var( --e-global-color-primary );font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: 2rem;font-weight: var( --e-global-typography-primary-font-weight );font-style: var( --e-global-typography-text-font-style )\"><\/span>\n<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e6d6cff\" data-id=\"e6d6cff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-675220d elementor-widget elementor-widget-spacer\" data-id=\"675220d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cc09b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cc09b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a25a8c4\" data-id=\"a25a8c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f63f3c8 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"f63f3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-fec18d6\" href=\"https:\/\/www.linkedin.com\/company\/hashting\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">LinkedIn<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-8175def\" href=\"https:\/\/www.facebook.com\/hashtingpromo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4548793\" data-id=\"4548793\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baa40d7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"baa40d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; background-color: transparent; font-size: 11pt; color: #000000; vertical-align: baseline;\">Keeping up with the latest developments is crucial to stay relevant and competitive in today&#8217;s market. However, changes in the digital marketing landscape, continuous shifts in shopping habits, and technological advancements don&#8217;t make it easy. How can you maintain a sense of relevance in your marketing activities? Among the various predictions for 2024, <\/span><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; background-color: transparent; font-size: 11pt; color: #000000; font-weight: bold; vertical-align: baseline;\">one trend stands out as a game-changer: PERSONALIZATION.<\/span><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; background-color: transparent; font-size: 11pt; color: #000000; vertical-align: baseline;\"> In this article, we provide key areas where this megatrend is going to be pivotal and offer <\/span><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; background-color: transparent; font-size: 11pt; color: #000000; font-weight: bold; vertical-align: baseline;\">5 tips on how to implement<\/span><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; background-color: transparent; font-size: 11pt; color: #000000; vertical-align: baseline;\"> personalization so it <\/span><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; background-color: transparent; font-size: 11pt; color: #000000; font-weight: bold; vertical-align: baseline;\">increases the efficiency of your marketing spend<\/span><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space-collapse: preserve; background-color: transparent; font-size: 11pt; color: #000000; vertical-align: baseline;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2641128\" data-id=\"2641128\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70f5868 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70f5868\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-90416ed\" data-id=\"90416ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7df6ad0 elementor-widget elementor-widget-heading\" data-id=\"7df6ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. From perception to meaningful connections<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e731763\" data-id=\"e731763\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03a5dec elementor-widget elementor-widget-text-editor\" data-id=\"03a5dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: center; font-size: 23px; font-weight: 600;\">tags<\/span><span class=\"green\" style=\"text-align: center; font-size: 23px; font-weight: 600;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d5c90c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d5c90c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-db7eba7\" data-id=\"db7eba7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be42f29 elementor-widget elementor-widget-text-editor\" data-id=\"be42f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"background-color: transparent; color: #000000; font-size: 11pt; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-style: var( --e-global-typography-text-font-style );\">As we step into the new year, it&#8217;s the perfect time to explore the consumer behaviours and preferences shaping up as major trends. Diageo, a leading name in the beverage industry, has analyzed social media conversations to identify five key consumer trends for the upcoming year: Neo-hedonism, Betterment Brands, Conscious Well-being, Expanding Reality, and Collective Belonging. While these terms might sound a bit mysterious, they encompass various aspects of life, including personal fulfilment, social dynamics, technological impacts, and environmental concerns.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">So, what\u2019s in it for brands? It means that <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">consumers are expecting more than just a product perception<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">. They are looking for the integration of physical and digital interactions anticipating a unique brand experience throughout their entire consumer journey. It starts with <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">creating meaningful connections between the brand and the consumer that can trigger purchase decisions and also enable post-purchase engagement<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/p><h3 style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Tip 1: Direct-to-consumer solutions allow brands to connect with their audience at scale, for example, by using instant messaging apps, while maintaining the unique one-to-one experience.\u00a0\u00a0<\/span><\/h3><p>\u00a0<\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">For more interesting consumer insights we recommend exploring Diageo\u2019s report.<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\">\u00a0<\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><a href=\"https:\/\/www.diageo.com\/en\/news-and-media\/press-releases\/2023\/diageo-launches-inaugural-global-consumer-trends-report-distilled\">Click to access Diageo&#8217;s report<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7312ea\" data-id=\"c7312ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cf9d55 elementor-nav-menu__align-start elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"2cf9d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-2cf9d55\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3180\"><a href=\"https:\/\/hashting.com\/es\/resources\/blog\/\" class=\"elementor-item\">Todo<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3181\"><a href=\"https:\/\/hashting.com\/es\/tag\/digital-sampling\/\" class=\"elementor-item\">Sampling digital<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3182\"><a href=\"https:\/\/hashting.com\/es\/tag\/drive-to-store\/\" class=\"elementor-item\">Promociones drive-to-store<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3183\"><a href=\"https:\/\/hashting.com\/es\/tag\/in-store-promotions\/\" class=\"elementor-item\">Promociones en tienda<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3184\"><a href=\"https:\/\/hashting.com\/es\/tag\/loyalty-programs\/\" class=\"elementor-item\">Programas de lealtad<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3185\"><a href=\"https:\/\/hashting.com\/es\/tag\/on-pack-promotions\/\" class=\"elementor-item\">Promociones en empaque<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3186\"><a href=\"https:\/\/hashting.com\/es\/tag\/review-generation\/\" class=\"elementor-item\">Generaci\u00f3n de reviews<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3187\"><a href=\"https:\/\/hashting.com\/es\/tag\/user-generated-content\/\" class=\"elementor-item\">Usa contenido creado por tus usuarios<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-2cf9d55\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3180\"><a href=\"https:\/\/hashting.com\/es\/resources\/blog\/\" class=\"elementor-item\" tabindex=\"-1\">Todo<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3181\"><a href=\"https:\/\/hashting.com\/es\/tag\/digital-sampling\/\" class=\"elementor-item\" tabindex=\"-1\">Sampling digital<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3182\"><a href=\"https:\/\/hashting.com\/es\/tag\/drive-to-store\/\" class=\"elementor-item\" tabindex=\"-1\">Promociones drive-to-store<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3183\"><a href=\"https:\/\/hashting.com\/es\/tag\/in-store-promotions\/\" class=\"elementor-item\" tabindex=\"-1\">Promociones en tienda<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3184\"><a href=\"https:\/\/hashting.com\/es\/tag\/loyalty-programs\/\" class=\"elementor-item\" tabindex=\"-1\">Programas de lealtad<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3185\"><a href=\"https:\/\/hashting.com\/es\/tag\/on-pack-promotions\/\" class=\"elementor-item\" tabindex=\"-1\">Promociones en empaque<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3186\"><a href=\"https:\/\/hashting.com\/es\/tag\/review-generation\/\" class=\"elementor-item\" tabindex=\"-1\">Generaci\u00f3n de reviews<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3187\"><a href=\"https:\/\/hashting.com\/es\/tag\/user-generated-content\/\" class=\"elementor-item\" tabindex=\"-1\">Usa contenido creado por tus usuarios<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74b91bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74b91bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47329af\" data-id=\"47329af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9f392e elementor-widget elementor-widget-heading\" data-id=\"b9f392e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n2. Cookies are gone. 1st party data to the rescue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-788a820\" data-id=\"788a820\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fffc863 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fffc863\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-06ca915\" data-id=\"06ca915\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9011d39 elementor-widget elementor-widget-text-editor\" data-id=\"9011d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"background-color: transparent; color: #000000; font-size: 11pt; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-style: var( --e-global-typography-text-font-style );\">Marketers are now facing a new reality: they can\u2019t rely on cookies any more. The restriction of data privacy has been affecting the digital marketing world for a while. According to the announcements, Google is going to definitely terminate cookies by the end of 2024. Moreover, more regulations in data privacy are going to be expected as\u00a0 the digital world expands. Here are the most important\u00a0 arguments to step back from the reliance on cookies:<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/p><ul style=\"font-size: 16px; background-color: #ffffff; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"font-size: 11pt; list-style-type: disc; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; text-wrap: wrap;\">Restricted methods for advertisers to gather data<\/span><\/p><\/li><li dir=\"ltr\" style=\"font-size: 11pt; list-style-type: disc; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; text-wrap: wrap;\">Less efficient targeting\u00a0<\/span><\/p><\/li><li dir=\"ltr\" style=\"font-size: 11pt; list-style-type: disc; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; text-wrap: wrap;\">Diminished options for personalizing ads<\/span><\/p><\/li><li dir=\"ltr\" style=\"font-size: 11pt; list-style-type: disc; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; text-wrap: wrap;\">Disruptions in cross-site retargeting<\/span><\/p><\/li><li dir=\"ltr\" style=\"font-size: 11pt; list-style-type: disc; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; text-wrap: wrap;\">Challenges for website analytics<\/span><\/p><\/li><\/ul><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">The scale of \u201ccookiepocalypse\u201d is tremendous. <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">66% of marketers expect a drop in revenue of up to 25%! <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">The good news is that not every type of data is going to be affected. In order to stay efficient\u00a0 <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">brands should prioritize 0 and 1st party data and collect it directly from consumers<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">. This type of data can be collected voluntarily, using a transparent and respectful approach which is well-received by users. If there\u2019s a value for consumers in data collection, they are going to share their personal information. <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">65% of consumers are open to sharing the data in exchange for an excellent brand experience<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">. A personal approach to data collection has other advantages too. 0 and 1 party data is owned by a brand which means that it can be used to enrich CRM databases for creating further marketing communications. The importance of 0 and 1st party data is evident, but the challenge lies in data collection.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/p><h3 style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Tip 2: There&#8217;s no need to create a separate \u201cdata collection\u201d campaign. Instead, <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">data collection can be seamlessly integrated into a promo campaign<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">, for example cashback, where consumers can see the value right away.<\/span><\/h3><div><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/div><p>\u00a0<\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">For more insights on how to efficiently collect 0 and 1st party data, check our mini guidebook.<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"background-color: transparent; color: #000000; font-size: 11pt; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-style: var( --e-global-typography-text-font-style );\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7141463616234344448\">Click to check the mini guide\u00a0<\/a><\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7141463616234344448\">\u00a0<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-771a72c\" data-id=\"771a72c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c7b824 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c7b824\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b74ddd\" data-id=\"6b74ddd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b89a12b elementor-widget elementor-widget-heading\" data-id=\"b89a12b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Ratings and reviews to crack the algorithms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8a3d244\" data-id=\"8a3d244\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e611c25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e611c25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-425e7fb\" data-id=\"425e7fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d8171 elementor-widget elementor-widget-text-editor\" data-id=\"55d8171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: transparent; font-size: 11pt; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Digital presence for brands has never been more important. While ecommerce remains a robust shopping channel, in-store shopping is regaining its momentum but with new customer expectations. Nowadays, customers expect a smooth transition between online and offline shopping experiences. For instance, <\/span><span style=\"background-color: transparent; font-size: 11pt; color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">90% of people shopping in physical stores are simultaneously comparing prices, reading reviews, and checking product details on their phones<\/span><span style=\"background-color: transparent; font-size: 11pt; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">.<\/span><span style=\"background-color: transparent; font-size: 11pt; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> This behaviour highlights the importance for brands to enhance their digital visibility, ensuring that customers can easily find their products online. Additionally, your position on retailer websites or marketplaces significantly influences sales. For example, being on the first page of Amazon search results can drive the majority of purchases. The key question is: how to climb to these top spots? Forget about backlinks or social media. The algorithms on Tesco\u2019s page, eBay or Amazon work differently from that of Google\u2019s. All elements such as the right product description, right keywords and product visuals are important. But <\/span><span style=\"background-color: transparent; font-size: 11pt; color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">consumer reviews make the biggest difference to your online sales<\/span><span style=\"background-color: transparent; font-size: 11pt; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">. The first 20 reviews can boost your sales by up to 20%! Contrary to keywords or product description, ratings and reviews strategy can\u2019t be set and forget.&nbsp;<\/span><\/p>\n<h3 style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Tip 3: Ensure a continuous flow of positive, organic consumer feedback in order to turn it into a sales machine. And yet again, these can be seamlessly integrated into a promo campaign.&nbsp;<\/span><\/h3>\n<p><\/p>\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">For more tips on review collection, visit our post where we describe the magic formula for generating impactful reviews.<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><br><\/span><\/p>\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><font color=\"#1155cc\"><span style=\"font-size: 14.6667px; white-space-collapse: preserve;\"><u>Find out more here<\/u><\/span><\/font><\/p>\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\">\n<\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\">\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1fcc503\" data-id=\"1fcc503\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04f8655 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04f8655\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1824b0\" data-id=\"d1824b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-803d593 elementor-widget elementor-widget-heading\" data-id=\"803d593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Feed the AI beast<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51c5dff\" data-id=\"51c5dff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a91737 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a91737\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ab5923a\" data-id=\"ab5923a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de14ed8 elementor-widget elementor-widget-text-editor\" data-id=\"de14ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">If we were to pick the buzzword of 2023, it would be \u201cAI\u201d.<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"border: none; display: inline-block; overflow: hidden; width: 465px; height: 277px;\"><img decoding=\"async\" class=\"aligncenter\" style=\"margin-left: 0px; margin-top: 0px;\" src=\"https:\/\/lh7-us.googleusercontent.com\/wFrYrq3fHtF9gVEJiiWJBW30UP0uSjkWL5BKNcQ-44e0cIa4fMcFBDLg_JdAcB6HWT21MVhxyT7rgLsSJ7AesAyTzt21uTuJksbGtu0q22aAz0I3ZZ5YCChVT-LkIVhd4uTEwW_TLzevQOaYk_7QKbk\" width=\"465\" height=\"277\" \/><\/span><\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 6pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Source: Google Trends<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 6pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Artificial intelligence and machine learning aren&#8217;t new, but last year they grabbed the spotlight, revolutionizing how we approach everything from work and research to design, computation, and programming. For marketers, AI brought many novelties too, for example: <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">the power to personalize interactions with consumers<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">. Brands are now using AI to get a deeper understanding of their customers, crafting messages and offering what really speaks to each individual. AI is also behind the scenes in creating marketing campaigns that are not just tailored, but deeply resonant with each customer. Plus, it&#8217;s great for <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">targeted messaging<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">, making sure what customers see is relevant and on point.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/p><h3 style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Tip 4: To get the best out of AI in marketing,<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> reliable data is required.<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> The better your input, the higher your end results. We recommend going beyond just \u201cbasic\u201d data like name or e-mail. Focus on collecting richer consumer data like purchase behaviour and preferences, collecting feedback about the product experience and collecting user generated content like testimonials and reviews. With user friendly cashback form it can be done easily and within the same consumer journey.\u00a0<\/span><\/h3><div><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/div><p><span style=\"background-color: transparent; color: #000000; font-size: 11pt; white-space-collapse: preserve; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-style: var( --e-global-typography-text-font-style );\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ac20144\" data-id=\"ac20144\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf497ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf497ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b4f0f5a\" data-id=\"b4f0f5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd1b3a8 elementor-widget elementor-widget-heading\" data-id=\"dd1b3a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Apply 80\/20 rule to your influencer marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9869270\" data-id=\"9869270\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c4ca0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c4ca0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8cc12c2\" data-id=\"8cc12c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e50fc3 elementor-widget elementor-widget-text-editor\" data-id=\"1e50fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">In 2024, the trend of influencer marketing continues to grow. According to Kantar&#8217;s Media Reactions 2023 study, <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">increasingly more consumers are favouring content from influencers over traditional online ads<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">. This shift reflects a deeper, personal connection that influencers have mastered in linking audiences with the brands they promote. Influencer marketing isn&#8217;t just a buzzword anymore It&#8217;s a key player in boosting brand awareness and making genuine connections with consumers.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">The need for influencers is obvious, but there is also a huge threat of spending money inefficiently as this medium tends to be expensive and the real impact on business difficult to measure. The key is to be strategic to <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">avoid overspending<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">. Think about it like the Pareto principle: put 80% of your efforts into building your brand&#8217;s equity and 20% into direct sales conversions. Why? Because that 20% can really drive your sales numbers. Start with choosing the right content creator. Interestingly, <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">micro-influencers and nano-influencers can be secret weapons as their engagement rates can be up to 5 times higher <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">compared to celebrities with millions of followers. No matter which content creators you choose, everything comes down to tracking their performance. As many influencer-driven purchases are made in physical stores, not just online, it\u2019s becoming tricky to accurately calculate sales impact.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/p><h3 style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Tip 5: Also in influencer marketing, it\u2019s important to connect all the \u201cdata dots\u201d. <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Track the real engagement (go beyond a click or like), track both online and offline purchases and \u2026 connect the dots. .\u00a0.<\/span><\/h3><div><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u00a0<\/span><\/div><p>\u00a0<\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Welcome to 2024, a year when the integration of digital technology and a personal approach is essential for brands to keep pace with customers\u2019 evolving needs. At Hashting we&#8217;re committed to bridging the gap between consumers and brands. We enable brands to <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">create meaningful connections at scale while delivering a seamless digital experience<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">. Hashting\u2019s technology enables brands to <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">track campaign impact from every touchpoint<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> whether digital or offline, react adequately based on real-time data and consequently <\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">optimize campaign\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; line-height: 1.38;\"><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">efficiency<\/span><span style=\"font-size: 11pt; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-206fa81\" data-id=\"206fa81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7a2cee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7a2cee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-689102e\" data-id=\"689102e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d35d7ef elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"d35d7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/hashting.com\/es\/drive-to-store-with-voucher-coffee-brand\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Previo<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">PREVIO<\/span><span class=\"post-navigation__prev--title\">Drive-to-store con ticket de compra<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/hashting.com\/es\/thomy-cashback-case\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">SIGUIENTE<\/span><span class=\"post-navigation__next--title\">Thomy: Case Study \u00a0\u00b7\u00a0 Campaign Architecture \u00b7 FMCG \u00b7 Sauce &amp; Condiment Brands<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">SIGUIENTE<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a6bc98\" data-id=\"9a6bc98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PERSONALIZATION is the 2024 marketing megatrend for CPG marketers! Why? Because it instantly increases your marketing efficiency. Linkedin Facebook Keeping up with the latest developments is crucial to stay relevant and competitive in today&#8217;s market. However, changes in the digital marketing landscape, continuous shifts in shopping habits, and technological advancements don&#8217;t make it easy. How [&hellip;]<\/p>\n","protected":false},"author":222351143,"featured_media":5141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1415,1413],"tags":[1439],"class_list":["post-5127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog","tag-marketing-trends-for-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PERSONALIZATION is the 2024 marketing megatrend for CPG marketers! - Hashting<\/title>\n<meta name=\"description\" content=\"Among the various predictions for 2024, one trend stands out as a game-changer: PERSONALIZATION. 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De anuncios a ventas en 1 paso","author":"Hashting Tools","date":"17th octubre 2022","format":false,"excerpt":"How FMCG companies can reduce CAC by 50%. From ads to sales in 1 step Let\u2019s kick off with some interesting facts and findings:A recent AC Nielsen study, increasing the market penetration is the number 1 marketing objective for brands.In 2021 globally around 800 billion USD has been spent on\u2026","rel":"","context":"En &quot;Articles&quot;","block_context":{"text":"Articles","link":"https:\/\/hashting.com\/es\/category\/blog\/articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/10\/blog-image2-1-e1665691257674.jpeg?fit=1000%2C555&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/10\/blog-image2-1-e1665691257674.jpeg?fit=1000%2C555&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/10\/blog-image2-1-e1665691257674.jpeg?fit=1000%2C555&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/10\/blog-image2-1-e1665691257674.jpeg?fit=1000%2C555&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4359,"url":"https:\/\/hashting.com\/es\/drive-to-store-digital-sampling-baby-food\/","url_meta":{"origin":5127,"position":1},"title":"Drive-to-Store Digital Sampling\/Baby food","author":"Hashting Tools","date":"15th diciembre 2022","format":false,"excerpt":"case study. Drive-to-Store Digital sampling\/Baby food the challenge. How can a baby food brand gain quick market penetration for a new product launch the outcome. Hashting's tracking per marketing channel allowed a run A\/B tests with live optimizations resulting in 8x higher conversion into sales compared to the campign start\u2026","rel":"","context":"En &quot;Uncategorized&quot;","block_context":{"text":"Uncategorized","link":"https:\/\/hashting.com\/es\/category\/uncategorised\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3927,"url":"https:\/\/hashting.com\/es\/drive-to-store-with-cashback-2\/","url_meta":{"origin":5127,"position":2},"title":"Drive to store con cashback","author":"Hashting Tools","date":"30th septiembre 2022","format":false,"excerpt":"case study. drive-to-store with cashback the challenge. How can a leading tomato sauce brand enter a new category & quickly gain market penetration in order to retain shelf space at key retailers? the outcome. Hashting's digital cashback technology that runs on WhatsApp & SMS allowed the brand to reach 25%\u2026","rel":"","context":"En &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/hashting.com\/es\/category\/case-studies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/09\/drive-to-store-cashback-case.png?fit=1200%2C939&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/09\/drive-to-store-cashback-case.png?fit=1200%2C939&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/09\/drive-to-store-cashback-case.png?fit=1200%2C939&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/09\/drive-to-store-cashback-case.png?fit=1200%2C939&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/09\/drive-to-store-cashback-case.png?fit=1200%2C939&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2991,"url":"https:\/\/hashting.com\/es\/drive-to-store-with-cashback\/","url_meta":{"origin":5127,"position":3},"title":"Drive to store con cashback","author":"Hashting Tools","date":"18th agosto 2022","format":false,"excerpt":"case study. drive-to-store with cashback the challenge. How can a leading frozen chips brand recruit new customers for new product launch with limited in-store visibility and a limited budget? the outcome. Hashting's digital sampling technology that runs on WhatsApp allowed the brand to gain 200% market share uplift in just\u2026","rel":"","context":"En &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/hashting.com\/es\/category\/case-studies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/drive-to-store-cashback-demo.png?fit=1200%2C940&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/drive-to-store-cashback-demo.png?fit=1200%2C940&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/drive-to-store-cashback-demo.png?fit=1200%2C940&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/drive-to-store-cashback-demo.png?fit=1200%2C940&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/drive-to-store-cashback-demo.png?fit=1200%2C940&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4411,"url":"https:\/\/hashting.com\/es\/in-store-contest-with-digital-vouchers-fragmented-retail-liquor-brand\/","url_meta":{"origin":5127,"position":4},"title":"Concurso en la tienda con vales digitales\/venta minorista fragmentada\/Marca de licor","author":"Hashting Tools","date":"15th diciembre 2022","format":false,"excerpt":"case study. In-Store contest with Digital vouchers\/Fragmented retail\/Liquor brand the challenge. How can a market leader in liquors run contests and promotions in fragmented retail without fraud? the outcome. Hashting's digital marketing promotions allow thr liquor brand to track in real-time the results per store and reduce fraud by 70%\u2026","rel":"","context":"En &quot;Uncategorized&quot;","block_context":{"text":"Uncategorized","link":"https:\/\/hashting.com\/es\/category\/uncategorised\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":4380,"url":"https:\/\/hashting.com\/es\/drive-to-store-promotion-with-review-petfood\/","url_meta":{"origin":5127,"position":5},"title":"Promociones drive-to-store con rese\u00f1a \/ Alimento mascotas","author":"Hashting Tools","date":"15th diciembre 2022","format":false,"excerpt":"case study. Drive-to-store promotion with reviews \/Petfood the challenge. How can a pet food brand boost end-of-year sales and generate authentic reviews for their new website in an affordable way? the outcome. Hashting's digital cashback technology that runs on WhatsApp allowed to boost end-of-year sales and generate 20x more reviews\u2026","rel":"","context":"En &quot;Uncategorized&quot;","block_context":{"text":"Uncategorized","link":"https:\/\/hashting.com\/es\/category\/uncategorised\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/posts\/5127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/users\/222351143"}],"replies":[{"embeddable":true,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/comments?post=5127"}],"version-history":[{"count":54,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/posts\/5127\/revisions"}],"predecessor-version":[{"id":5193,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/posts\/5127\/revisions\/5193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/media\/5141"}],"wp:attachment":[{"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/media?parent=5127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/categories?post=5127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/tags?post=5127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}