{"id":3018,"date":"2022-08-22T10:36:57","date_gmt":"2022-08-22T09:36:57","guid":{"rendered":"https:\/\/hashting.com\/?p=3018"},"modified":"2024-01-08T13:31:07","modified_gmt":"2024-01-08T13:31:07","slug":"why-digital-product-sampling-is-the-future","status":"publish","type":"post","link":"https:\/\/hashting.com\/es\/why-digital-product-sampling-is-the-future\/","title":{"rendered":"\u00bfPor qu\u00e9 el digital sampling es el futuro?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3018\" class=\"elementor elementor-3018\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1723c11 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1723c11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ff953f7\" data-id=\"ff953f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eed478 elementor-widget elementor-widget-image\" data-id=\"2eed478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"3063\" data-permalink=\"https:\/\/hashting.com\/es\/why-digital-product-sampling-is-the-future\/buying-touchpoints\/\" data-orig-file=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/buying-touchpoints.jpg?fit=1223%2C459&amp;ssl=1\" data-orig-size=\"1223,459\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"buying-touchpoints\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/buying-touchpoints.jpg?fit=800%2C300&amp;ssl=1\" width=\"1223\" height=\"459\" src=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/buying-touchpoints.jpg?fit=1223%2C459&amp;ssl=1\" class=\"attachment-full size-full wp-image-3063\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/buying-touchpoints.jpg?w=1223&amp;ssl=1 1223w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/buying-touchpoints.jpg?resize=300%2C113&amp;ssl=1 300w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/buying-touchpoints.jpg?resize=1024%2C384&amp;ssl=1 1024w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/buying-touchpoints.jpg?resize=768%2C288&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acab20f elementor-widget elementor-widget-heading\" data-id=\"acab20f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 razones por las que el sampling digital de productos es el futuro <br>(y 2 por qu\u00e9 no)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cae5a09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cae5a09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1dc92ef\" data-id=\"1dc92ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99d8669 elementor-grid-1 elementor-grid-mobile-2 elementor-shape-rounded e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"99d8669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-8a23bdb\" href=\"https:\/\/www.facebook.com\/hashtingpromo\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-a116e5b\" href=\"https:\/\/www.linkedin.com\/company\/hashting\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">LinkedIn<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3c32497\" data-id=\"3c32497\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65eaf18 elementor-widget elementor-widget-text-editor\" data-id=\"65eaf18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El sampling de productos es una parte esencial del proceso de compra. Las decisiones de compra se basan e influyen en el grado de experiencia sensorial que se puede ofrecer antes de tomar una decisi\u00f3n. Los estudios demuestran que las actividades de sampling influyen significativamente en la decisi\u00f3n de compra del 11% de los consumidores. Con la aceleraci\u00f3n del comercio electr\u00f3nico, las soluciones para ofrecer al consumidor este \"momento de experiencia\" se ven obligadas a cambiar. Si a esto a\u00f1adimos lo que esperamos que sea una pandemia mundial \"\u00fanica en la vida\", la forma en que se percibe el sampling ha cambiado significativamente a los ojos del consumidor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3c6084c\" data-id=\"3c6084c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1e9751 elementor-widget elementor-widget-text-editor\" data-id=\"d1e9751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El principal problema del sampling tradicional de productos (dar muestras de productos en manos de los consumidores) es que no est\u00e1 totalmente basado en datos. Aunque se trata de marketing directo al consumidor a gran escala, los resultados no proporcionan una ruta clara de retorno al consumidor. Todas las muestras de \"salchichas en un palillo\" repartidas en un supermercado pueden haber dado lugar a un aumento de las ventas en los resultados de marketing (que tardar\u00e1n en verse), pero \u00bfqui\u00e9n sabe si unos cuantos ni\u00f1os engulleron la mitad de las muestras en un supermercado concreto mientras hac\u00edan la compra con sus padres? De ah\u00ed la necesidad de digitalizar las actividades de sampling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bdf9ea elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5bdf9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hashting.com\/es\/digital-sampling-with-cashback-soft-drink\/\" id=\"Case study\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check our case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67365f1 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"67365f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tEl sampling digital de productos se reduce a establecer una conexi\u00f3n digital con el consumidor y conducirle a una tienda f\u00edsica o electr\u00f3nica con un cup\u00f3n digital, un vale o un mecanismo de reembolso para reclamar un producto gratuito. \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d00fd2c elementor-widget elementor-widget-heading\" data-id=\"d00fd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/hashting.com\/es\/digital-sampling-with-cashback-soft-drink\/\">Aqu\u00ed 5 razones por las que el sampling digital tiene un futuro brillante:<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-65314ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65314ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3e2f6f1\" data-id=\"3e2f6f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f24a595 elementor-widget elementor-widget-text-editor\" data-id=\"f24a595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Raz\u00f3n 1: El sampling digital de productos es omnicanal<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ebb55 elementor-widget elementor-widget-text-editor\" data-id=\"66ebb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/hashting.com\/es\/solutions\/digital-sampling\/\">Digital product sampling<\/a> doesn\u2019t choose a place and wait for consumers to come where they are. The power of this method is that it allows all touchpoints (ATL, BTL, in-store, on-pack) to become points of direct contact with a consumer. Brands can meet target audiences where they are and when the audience is ready for them. Start a \u2018direct conversation\u2019 or \u2018journey\u2019 with future consumers on any marketing touchpoint or sales channel.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-82d6b62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82d6b62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-641f430\" data-id=\"641f430\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c169184 elementor-widget elementor-widget-text-editor\" data-id=\"c169184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Raz\u00f3n 2: El sampling digital de productos tiene un v\u00ednculo directo con el impacto en las ventas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641af78 elementor-widget elementor-widget-text-editor\" data-id=\"641af78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El sampling digital de productos funciona seg\u00fan un modelo generalmente inverso al del sampling tradicional. No lleva el producto al consumidor. Lleva el consumidor al producto. Un incentivo de ventas bien situado, como un cup\u00f3n digital o el reembolso de una compra, permite a la marca saber qu\u00e9 touchpoint ha tenido un verdadero impacto en las ventas.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-efb1d89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efb1d89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-81d5b41\" data-id=\"81d5b41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-081ff2c elementor-widget elementor-widget-text-editor\" data-id=\"081ff2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Raz\u00f3n 3: El sampling digital de productos da m\u00e1s control de la mensajer\u00eda a la marca<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8215441 elementor-widget elementor-widget-text-editor\" data-id=\"8215441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La mayor\u00eda de las veces, con el sampling tradicional, hay una gran dependencia del embajador de la marca o del equipo de ventas, ya que son la \u00faltima milla hacia el consumidor. Con los m\u00e9todos de sampling digital de productos, la marca decide exactamente a qui\u00e9n quiere llegar, c\u00f3mo interact\u00faa y qu\u00e9 mensaje clave se transmite al consumidor. El sampling digital de productos permite a la marca transmitir su mensaje sin interferencias ni \"tel\u00e9fonos rotos\". Adem\u00e1s, con el sampling digital de productos, una marca puede limitar el n\u00famero de muestras por persona, por touchpoint, el n\u00famero total de muestras, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59378ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59378ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9907608\" data-id=\"9907608\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5e49ae elementor-widget elementor-widget-text-editor\" data-id=\"b5e49ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Raz\u00f3n 4: El sampling digital de productos elimina los residuos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54fb20f elementor-widget elementor-widget-text-editor\" data-id=\"54fb20f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La mayor\u00eda de las veces, con el sampling tradicional, hay una gran dependencia del embajador de la marca o del equipo de ventas, ya que son la \u00faltima milla hacia el consumidor. Con los m\u00e9todos de sampling digital de productos, la marca decide exactamente a qui\u00e9n quiere llegar, c\u00f3mo interact\u00faa y qu\u00e9 mensaje clave se transmite al consumidor. El sampling digital de productos permite a la marca transmitir su mensaje sin interferencias ni \"tel\u00e9fonos rotos\". Adem\u00e1s, con el sampling digital de productos, una marca puede limitar el n\u00famero de muestras por persona, por touchpoint, el n\u00famero total de muestras, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c9b93f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c9b93f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bffbffe\" data-id=\"bffbffe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3723512 elementor-widget elementor-widget-text-editor\" data-id=\"3723512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reason 5: Digital Product Sampling delivers Clean<a href=\"https:\/\/hashting.com\/es\/solutions\/1st-party-data-enrichment\/\"> 1st Party Data<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30faad7 elementor-widget elementor-widget-text-editor\" data-id=\"30faad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"reader-text-block__paragraph\">El sampling digital permite a la marca tener un journey totalmente conectado desde el punto de contacto hasta el punto de venta. Esto es algo que no suele ser posible con los m\u00e9todos tradicionales. Es posible ver de d\u00f3nde procede un consumidor, d\u00f3nde canje\u00f3 su muestra y si condujo a una compra directa. Al final, si se ofrece al consumidor la posibilidad de \"optar\", la marca puede ponerse en contacto con \u00e9l m\u00e1s all\u00e1 de la campa\u00f1a de sampling para futuros compromisos. Con herramientas tecnol\u00f3gicas de marketing capaces, es posible ver todo esto en tiempo real y a gran escala.\u00a0<\/p><p class=\"reader-text-block__paragraph\">Sin embargo, el sampling tradicional de productos tiene algunas ventajas sobre el sampling digital de productos.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa01da9 elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fa01da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hashting.com\/es\/digital-sampling-with-cashback\/\" id=\"Case study\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click to learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b630ef6 elementor-widget elementor-widget-heading\" data-id=\"b630ef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">He aqu\u00ed dos razones por las que el sampling tradicional sigue siendo un acierto:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-38f11d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38f11d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b7a5c67\" data-id=\"b7a5c67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dbaa92 elementor-widget elementor-widget-text-editor\" data-id=\"1dbaa92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Raz\u00f3n 1: El sampling tradicional de productos puede garantizar el servicio perfecto<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf7be2 elementor-widget elementor-widget-text-editor\" data-id=\"bcf7be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"reader-text-block__paragraph\">El sampling tradicional de productos permite a la marca tener un gran control sobre la presentaci\u00f3n del producto, servirlo en el momento adecuado y en las mejores circunstancias posibles. eligiendo los mejores momentos para el sampling de productos y formando a los embajadores. Especialmente cuando se trata de alimentos y bebidas, los embajadores de marca pueden garantizar un \"servicio perfecto\".<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e49a1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e49a1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d98a5e7\" data-id=\"d98a5e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdaeb6f elementor-widget elementor-widget-text-editor\" data-id=\"fdaeb6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Raz\u00f3n 2: El sampling tradicional de productos puede dar lugar a una experiencia de marca memorable<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb23bdd elementor-widget elementor-widget-text-editor\" data-id=\"cb23bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"reader-text-block__paragraph\">El sampling tradicional de productos brilla en este \u00e1mbito. Una actividad de sampling de productos puede convertirse en una experiencia de marca memorable si se utilizan las ubicaciones adecuadas, materiales con una buena imagen de marca, embajadores de marca adecuados y bien formados, si se a\u00f1ade una capa de creatividad y un toque personal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fbfa3d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbfa3d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-62bc70a\" data-id=\"62bc70a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bb4eb8 elementor-widget elementor-widget-text-editor\" data-id=\"5bb4eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"reader-text-block__paragraph\">While there are shortcomings, it is still a strong belief that in the wider view at scale, digital product sampling is a strong option to consider adding to the marketing mix. An augmentation or even combination of traditional methods and digital methods can assure that brands have the best of both worlds. However, it is still evident that digital product sampling at scale can provide brands with deeper data that allows them to better engage with their consumers in the future and develop a deeper connection with them. It also helps brands acquire truly useful data that better equips them moving forward.<\/p><div class=\"reader-image-block reader-image-block--full-width\"><figure class=\"reader-image-block__figure\"><div class=\"ivm-image-view-model\"><div class=\"ivm-view-attr__img-wrapper ivm-view-attr__img-wrapper--use-img-tag display-flex\">\u00a0<\/div><\/div><\/figure><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-71b1749\" data-id=\"71b1749\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0ae3f3 elementor-widget elementor-widget-image\" data-id=\"b0ae3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"3026\" data-permalink=\"https:\/\/hashting.com\/es\/why-digital-product-sampling-is-the-future\/traditional-vs-digital-sampling\/\" data-orig-file=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/traditional-vs-digital-sampling.png?fit=913%2C469&amp;ssl=1\" data-orig-size=\"913,469\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"traditional-vs-digital-sampling\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/traditional-vs-digital-sampling.png?fit=800%2C411&amp;ssl=1\" width=\"800\" height=\"411\" src=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/traditional-vs-digital-sampling.png?fit=800%2C411&amp;ssl=1\" class=\"attachment-large size-large wp-image-3026\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/traditional-vs-digital-sampling.png?w=913&amp;ssl=1 913w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/traditional-vs-digital-sampling.png?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/08\/traditional-vs-digital-sampling.png?resize=768%2C395&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1aab1 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"4c1aab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/hashting.com\/es\/7-dos-donts-of-digital-product-sampling\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">SIGUIENTE<\/span><span class=\"post-navigation__next--title\">7 dos y don'ts del sampling digital<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">SIGUIENTE<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f9cac1\" data-id=\"6f9cac1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cbc9c5 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"6cbc9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21dab64 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"21dab64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>tags<span class=\"green\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce437e elementor-nav-menu__text-align-center elementor-hidden-mobile elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"bce437e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-bce437e\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3180\"><a href=\"https:\/\/hashting.com\/es\/resources\/blog\/\" class=\"elementor-item\">Todo<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3181\"><a href=\"https:\/\/hashting.com\/es\/tag\/digital-sampling\/\" class=\"elementor-item\">Sampling digital<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3182\"><a href=\"https:\/\/hashting.com\/es\/tag\/drive-to-store\/\" class=\"elementor-item\">Promociones drive-to-store<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3183\"><a href=\"https:\/\/hashting.com\/es\/tag\/in-store-promotions\/\" class=\"elementor-item\">Promociones en tienda<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3184\"><a href=\"https:\/\/hashting.com\/es\/tag\/loyalty-programs\/\" class=\"elementor-item\">Programas de lealtad<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3185\"><a href=\"https:\/\/hashting.com\/es\/tag\/on-pack-promotions\/\" class=\"elementor-item\">Promociones en empaque<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3186\"><a href=\"https:\/\/hashting.com\/es\/tag\/review-generation\/\" class=\"elementor-item\">Generaci\u00f3n de reviews<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3187\"><a href=\"https:\/\/hashting.com\/es\/tag\/user-generated-content\/\" class=\"elementor-item\">Usa contenido creado por tus usuarios<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-bce437e\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3180\"><a href=\"https:\/\/hashting.com\/es\/resources\/blog\/\" class=\"elementor-item\" tabindex=\"-1\">Todo<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3181\"><a href=\"https:\/\/hashting.com\/es\/tag\/digital-sampling\/\" class=\"elementor-item\" tabindex=\"-1\">Sampling digital<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3182\"><a href=\"https:\/\/hashting.com\/es\/tag\/drive-to-store\/\" class=\"elementor-item\" tabindex=\"-1\">Promociones drive-to-store<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3183\"><a href=\"https:\/\/hashting.com\/es\/tag\/in-store-promotions\/\" class=\"elementor-item\" tabindex=\"-1\">Promociones en tienda<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3184\"><a href=\"https:\/\/hashting.com\/es\/tag\/loyalty-programs\/\" class=\"elementor-item\" tabindex=\"-1\">Programas de lealtad<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3185\"><a href=\"https:\/\/hashting.com\/es\/tag\/on-pack-promotions\/\" class=\"elementor-item\" tabindex=\"-1\">Promociones en empaque<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3186\"><a href=\"https:\/\/hashting.com\/es\/tag\/review-generation\/\" class=\"elementor-item\" tabindex=\"-1\">Generaci\u00f3n de reviews<\/a><\/li>\n<li class=\"menu-item menu-item-type-taxonomy menu-item-object-post_tag menu-item-3187\"><a href=\"https:\/\/hashting.com\/es\/tag\/user-generated-content\/\" class=\"elementor-item\" tabindex=\"-1\">Usa contenido creado por tus usuarios<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd00308 elementor-widget elementor-widget-spacer\" data-id=\"dd00308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El muestreo digital de productos no elige un lugar y espera a que los consumidores acudan a \u00e9l. El poder de este m\u00e9todo es que permite que todos los touchpoints se conviertan en puntos de contacto directo con un consumidor.<\/p>","protected":false},"author":222351143,"featured_media":3063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1415,1413],"tags":[1386],"class_list":["post-3018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-blog","tag-digital-sampling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Digital Product Sampling is the future? - Hashting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hashting.com\/es\/why-digital-product-sampling-is-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Digital Product Sampling is the future? - Hashting\" \/>\n<meta property=\"og:description\" content=\"Digital product sampling doesn\u2019t choose a place and wait for consumers to come where they are. 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Digital Sampling with cashback\/soft drink the challenge. How can a brand of drinks boost the sales impact of their social media campaign during Christmas time? the outcome. Adding Hashting's digital cashback technology to their social media campaign allowed a brand of drinks to increase sales by 250% (IRI)\u2026","rel":"","context":"En &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/hashting.com\/es\/category\/case-studies\/"},"img":{"alt_text":"Digital Sampling + Cashback \/ Soft drink Let them try it. Watch 72% come back and buy it.","src":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/12\/soft-drink-karl.png?fit=960%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/12\/soft-drink-karl.png?fit=960%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/12\/soft-drink-karl.png?fit=960%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/12\/soft-drink-karl.png?fit=960%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":728,"url":"https:\/\/hashting.com\/es\/digital-sampling-with-cashback\/","url_meta":{"origin":3018,"position":4},"title":"Sampling digital con cashback","author":"Hashting Tools","date":"23rd junio 2022","format":false,"excerpt":"case study. digital sampling with cashback the challenge. How can leading ice-cream brand A build a strong consumer claim backed up by thousands of real purchases in 5 countries in less than 1 month? the outcome. Hashting's digital coupon technology that runs on WhatsApp allowed leading ice-cream brand A to\u2026","rel":"","context":"En &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/hashting.com\/es\/category\/case-studies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?fit=1200%2C938&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?fit=1200%2C938&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?fit=1200%2C938&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?fit=1200%2C938&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?fit=1200%2C938&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4359,"url":"https:\/\/hashting.com\/es\/drive-to-store-digital-sampling-baby-food\/","url_meta":{"origin":3018,"position":5},"title":"Drive-to-Store Digital Sampling\/Baby food","author":"Hashting Tools","date":"15th diciembre 2022","format":false,"excerpt":"case study. Drive-to-Store Digital sampling\/Baby food the challenge. How can a baby food brand gain quick market penetration for a new product launch the outcome. Hashting's tracking per marketing channel allowed a run A\/B tests with live optimizations resulting in 8x higher conversion into sales compared to the campign start\u2026","rel":"","context":"En &quot;Uncategorized&quot;","block_context":{"text":"Uncategorized","link":"https:\/\/hashting.com\/es\/category\/uncategorised\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/shutterstock_1146012125-Copy.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/posts\/3018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/users\/222351143"}],"replies":[{"embeddable":true,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/comments?post=3018"}],"version-history":[{"count":97,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/posts\/3018\/revisions"}],"predecessor-version":[{"id":5159,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/posts\/3018\/revisions\/5159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/media\/3063"}],"wp:attachment":[{"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/media?parent=3018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/categories?post=3018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hashting.com\/es\/wp-json\/wp\/v2\/tags?post=3018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}