{"id":2539,"date":"2022-07-28T10:41:09","date_gmt":"2022-07-28T09:41:09","guid":{"rendered":"https:\/\/hashting.com\/?page_id=2539"},"modified":"2022-09-14T14:27:43","modified_gmt":"2022-09-14T13:27:43","slug":"user-generated-content","status":"publish","type":"page","link":"https:\/\/hashting.com\/es\/solutions\/user-generated-content\/","title":{"rendered":"Contenido generado por el usuario"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2539\" class=\"elementor elementor-2539\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3694f2ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3694f2ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37f39fcc\" data-id=\"37f39fcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc55a5f elementor-widget elementor-widget-heading\" data-id=\"2cc55a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Contenido generado por el usuario<span class='green'>.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33e378c0 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"33e378c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ddf9c2c\" data-id=\"7ddf9c2c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35865cce elementor-widget elementor-widget-heading\" data-id=\"35865cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfpor qu\u00e9<span class='grey'>?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7989cd99 elementor-widget elementor-widget-text-editor\" data-id=\"7989cd99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Incrementa la reputaci\u00f3n de tu marca y crea conexiones \u00fanicas con los consumidores involucr\u00e1ndolos a trav\u00e9s de promociones y recopilando contenido generado por tus usuarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5a2b5eb1\" data-id=\"5a2b5eb1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-168cb9ee elementor-widget elementor-widget-heading\" data-id=\"168cb9ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfqu\u00e9<span class='green'>?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d78cfe elementor-widget elementor-widget-text-editor\" data-id=\"23d78cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recopila im\u00e1genes, citas, testimonios, videos,  o crea din\u00e1micas para que tus clientes ganen productos a trav\u00e9s de promociones, concursos y gamificaci\u00f3n.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e1c14d3 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"e1c14d3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70a8a387\" data-id=\"70a8a387\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fddb25e elementor-widget elementor-widget-heading\" data-id=\"5fddb25e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfc\u00f3mo<span class='green'>?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bda5b8\" data-id=\"1bda5b8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-244f928f elementor-widget elementor-widget-image\" data-id=\"244f928f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1515\" data-permalink=\"https:\/\/hashting.com\/es\/solutions\/first-party-data\/user-generated-content-journey\/\" data-orig-file=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/07\/user-generated-content-journey.gif?fit=1200%2C1200&amp;ssl=1\" data-orig-size=\"1200,1200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"user-generated-content-journey\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/07\/user-generated-content-journey.gif?fit=800%2C800&amp;ssl=1\" width=\"768\" height=\"768\" src=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/07\/user-generated-content-journey.gif?fit=768%2C768&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-1515\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4701d7af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4701d7af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8782c7e\" data-id=\"8782c7e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-402f369 elementor-widget elementor-widget-heading\" data-id=\"402f369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">aprende c\u00f3mo las marcas l\u00edderes utilizan con \u00e9xito el sampling digital  de Hashting<span class='grey'>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e792db2 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e792db2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39011814\" data-id=\"39011814\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-640a27cd elementor-grid-mobile-2 elementor-grid-3 elementor-grid-tablet-2 elementor-widget elementor-widget-portfolio\" data-id=\"640a27cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;masonry&quot;:&quot;yes&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\" role=\"list\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-728 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies tag-1st-part-data-collection tag-consumer-research tag-digital-sampling tag-drive-to-store tag-referral-marketing tag-user-generated-content\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/hashting.com\/es\/digital-sampling-with-cashback\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" data-attachment-id=\"730\" data-permalink=\"https:\/\/hashting.com\/es\/digital-sampling-with-cashback\/digital-sampling-cashback\/\" data-orig-file=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?fit=3168%2C2475&amp;ssl=1\" data-orig-size=\"3168,2475\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"digital-sampling-cashback\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?fit=800%2C625&amp;ssl=1\" width=\"300\" height=\"234\" src=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?fit=300%2C234&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-730\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?w=3168&amp;ssl=1 3168w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?resize=300%2C234&amp;ssl=1 300w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?resize=1024%2C800&amp;ssl=1 1024w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?resize=768%2C600&amp;ssl=1 768w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?resize=1536%2C1200&amp;ssl=1 1536w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?resize=2048%2C1600&amp;ssl=1 2048w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?resize=1200%2C938&amp;ssl=1 1200w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/06\/digital-sampling-cashback.png?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tSampling digital con cashback\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-215bb3a1 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"215bb3a1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7953f72e\" data-id=\"7953f72e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-268aacc elementor-widget elementor-widget-heading\" data-id=\"268aacc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span class=\"green\"><font color=\"#3c3c3b\">platiquemos<\/font>.<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef01e1b elementor-widget elementor-widget-heading\" data-id=\"7ef01e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">integraci\u00f3n perfecta y r\u00e1pida<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b430829\" data-id=\"2b430829\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ee3c83 elementor-align-center elementor-mobile-align-center elementor-tablet-align-left elementor-widget elementor-widget-button\" data-id=\"45ee3c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjYzMyIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cont\u00e1ctanos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>user-generated content. why? Boost brand reputation &amp; create unique one-to-one connections with consumers by engaging them through promotions and collecting high quality user-generated content what? Collect high quality pictures, quotes, testimonials, videos,&#8230; or build product claims through promotions, contests and gamification\u00a0 how? learn how leading brands successfully use Hashting&#8217;s digital sampling solution. let&#8217;s talk. seamless [&hellip;]<\/p>\n","protected":false},"author":222351143,"featured_media":2543,"parent":58,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2539","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User-generated-content - Hashting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hashting.com\/es\/solutions\/user-generated-content\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User-generated-content - Hashting\" \/>\n<meta property=\"og:description\" content=\"user-generated content. why? Boost brand reputation &amp; create unique one-to-one connections with consumers by engaging them through promotions and collecting high quality user-generated content what? 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acquire more new customers, increase participation & engagement rates, collect premium quality 1st party data ... while adding a layer of excitement and fun what? \u00a0combine the power of gamification and promotions: make contests or promotions visually attractive and engagingavailable mechanics: scratch & win, spin & win, tetris,...perfect\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/07\/games.png?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/07\/games.png?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/07\/games.png?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/07\/games.png?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/hashting.com\/wp-content\/uploads\/2022\/07\/games.png?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":701,"url":"https:\/\/hashting.com\/es\/solutions\/first-party-data\/","url_meta":{"origin":2539,"position":1},"title":"1st Party Data","author":"Hashting Tools","date":"23rd junio 2022","format":false,"excerpt":"1st party data collection. why? 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