{"version":"1.0","provider_name":"Hashting","provider_url":"https:\/\/hashting.com\/es","author_name":"veronikae65b3a8ad8","author_url":"https:\/\/hashting.com\/es\/author\/veronikae65b3a8ad8\/","title":"Thomy: Case Study \u00a0\u00b7\u00a0 Campaign Architecture \u00b7 FMCG \u00b7 Sauce &amp; Condiment Brands - Hashting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"u6ka5aRTt2\"><a href=\"https:\/\/hashting.com\/es\/thomy-cashback-case\/\">Thomy: Case Study \u00a0\u00b7\u00a0 Campaign Architecture \u00b7 FMCG \u00b7 Sauce &amp; Condiment Brands<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/hashting.com\/es\/thomy-cashback-case\/embed\/#?secret=u6ka5aRTt2\" width=\"600\" height=\"338\" title=\"&#8220;Thomy: Case Study \u00a0\u00b7\u00a0 Campaign Architecture \u00b7 FMCG \u00b7 Sauce &amp; Condiment Brands&#8221; &#8212; Hashting\" data-secret=\"u6ka5aRTt2\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/hashting.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/hashting.com\/wp-content\/uploads\/2026\/03\/Scherm\u00adafbeelding-2026-03-10-om-11.57.52.png","thumbnail_width":708,"thumbnail_height":409,"description":"Hashting \u00d7 Thomy Golden Cap Campaign Case Study \u00b7 Thomy \u00d7 Hashting Thomy staged acyberattack on theirown mayo recipe. Every FMCG brandshould be watching. Gamified clues. Golden cap rewards. 750 CHF prizes. A community looking for the missing recipe. Here&#8217;s what the architecture behind it reveals and seven lessons from ten years of cashback promotions. [&hellip;]"}