Drive-to-store promotion with cashback/Cereal

case study.

the challenge.

How can a cereal brand increase the efficiency of Drive-to-store promotions

the outcome.

Using Hashting’s live tracking per marketing channel allowed the brand to do A/B testing which resulted in 73% higher conversion from click to buy

#1

connect.

PAID ADVERTISING

From online & offline touchpoints straight into WhatsApp & SMS

#2

convert.

CONSUMER CASHBACKS

Through bank transfer or paypal

#3

measure.

ONLINE REVIEWS

Participants receive a link to write an online review

highlights.

70% MORE SALES span class="green">.

A/B testing various promo depths resulted in 70% more conversion from click to in-store purchases. Potential to further increase the conversion rates by optimising the media mix was identified.

29% REVIEWS.

A stunning 29% of consumers who uploaded a receipt left a review on the key retailer’s website hence boosting the online reputation of the brand and further increasing sales

70% CRM SIGN UPS.

High quality 1st party data collection on people who bought the product was further enriched by a post purchase satisfaction survey

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.

We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.