case study.
Drive-to-store & In-store promotion with cashback/DIY Glue
the challenge.
How can a power glue brand accelerate distribution build-up in a new category?
the outcome.
Using Hashtings digital solution for In-store and drive-to-store promotion resulted in double digit sales increase outperforming its main competitor leading to distribution expansion
#1
connect.
MULTIPLE TOUCHPOINTS
Consumers were led from digital and in-store touch points to the promo
#2
convert.
CONSUMER CASHBACK
Full free offer through cashback
#3
measure.
SALES IMPACT TRACKING
Track direct sales impact from A/B testing in real-time
highlights.
Double Digit growth
The sales activation led to big increase in shelf rotation at the key retailer outperforming the brand’s main competitor.This best practice laid the foundation for further distribution expansion
68%conversion.
A stunning 7 out of 10 consumers who showed purchase intention ultimately ended up buying the product In-store
65% new consumers.
2 out of 3 consumers who bought the product were new to the brand. A majority of those consumers were also new to the category
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
