case study.

Drive-to-store & In-store promotion with cashback/DIY Glue

the challenge.

How can a power glue brand accelerate distribution build-up in a new category?

the outcome.

Using Hashtings digital solution for In-store and drive-to-store promotion resulted in double digit sales increase outperforming its main competitor leading to distribution expansion

#1

connect.

MULTIPLE TOUCHPOINTS

Consumers were led from digital and in-store touch points to the promo

#2

convert.

CONSUMER CASHBACK

Full free offer through cashback

#3

measure.

SALES IMPACT TRACKING

Track direct sales impact from A/B testing in real-time

highlights.

Double Digit growth

The sales activation led to big increase in shelf rotation at the key retailer outperforming the brand’s main competitor.This best practice laid the foundation for further distribution expansion

68%conversion.

A stunning 7 out of 10 consumers who showed purchase intention ultimately ended up buying the product In-store

65% new consumers.

2 out of 3 consumers who bought the product were new to the brand. A majority of those consumers were also new to the category

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.

We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

global coverage.

seamless & quick integration

let's talk.

let's talk.

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