case study.

Drive-to-Store Digital sampling/Baby food

the challenge.

How can a baby food brand gain quick market penetration for a new product launch

the outcome.

Hashting’s tracking per marketing channel allowed a run A/B tests with live optimizations resulting in 8x higher conversion into sales compared to the campign start

#1

connect.

THROUGH ALL POSSIBLE TOUCHPOINTS

Connect brand & consumer seamlessly via WhatsApp or SMS

#2

convert.

DIGITAL CASHBACKS

Various consumer refund offers were tested.

#3

measure.

REFER A FRIEND

Increase reach through friend referrals

highlights.

5% CONVERSION span class="green">.

5% average conversion from click to in-store purchases is a fantastic outcome for a niche product… and the potential was identified to go further improve as some marketing channels showed 10%-20% conversion.

8x IMPROVEMENT.

A/B testing allowed to optimise the promo call-to-action, the promo mechanics and the media mix. The first series of improvement resulted in a stunning 8x increase compared to the start campaign

65% CRM SIGNUPS.

Recruiting consumers for the Baby brand’s CRM program was a secondary objective of the campaign.2/3 buyers signing up is outperforming many other marketing tactics

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.

We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.

Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.

global coverage.

seamless & quick integration

let's talk.

let's talk.

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