case study.
Drive-to-Store Digital sampling/Baby food
the challenge.
How can a baby food brand gain quick market penetration for a new product launch
the outcome.
Hashting’s tracking per marketing channel allowed a run A/B tests with live optimizations resulting in 8x higher conversion into sales compared to the campign start
#1
connect.
THROUGH ALL POSSIBLE TOUCHPOINTS
Connect brand & consumer seamlessly via WhatsApp or SMS
#2
convert.
DIGITAL CASHBACKS
Various consumer refund offers were tested.
#3
measure.
REFER A FRIEND
Increase reach through friend referrals
highlights.
5% CONVERSION span class="green">.
5% average conversion from click to in-store purchases is a fantastic outcome for a niche product… and the potential was identified to go further improve as some marketing channels showed 10%-20% conversion.
8x IMPROVEMENT.
A/B testing allowed to optimise the promo call-to-action, the promo mechanics and the media mix. The first series of improvement resulted in a stunning 8x increase compared to the start campaign
65% CRM SIGNUPS.
Recruiting consumers for the Baby brand’s CRM program was a secondary objective of the campaign.2/3 buyers signing up is outperforming many other marketing tactics
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
