case study.
Drive-to-store and In-store Seasonal Promo/DIY
the challenge.
How can a DIY company organize ROI positive seasonal promotions while generating trial for multiple DIY brands
the outcome.
Implementing Hashting’s digital cashback technology allowed the DIY company to turn the ROI of seasonal promotions from negative to positive
#1
connect.
INSTORE & E-RETAIL
In 2 clicks or one scan from e-retail or instore to the promotion.
#2
convert.
SEAMLESS CASHBACK
Progressive volume discount across different brands allowing penetration, cross & upselling simultaneously.
#3
measure.
INSPIRE
Link to existing product tutorial videos to ensure proper usage and hence increase product satisfaction
highlights.
64% MULTIBUY PURCHASES.
Clear promo call-to-action combined with interesting multi-buy offer across several DIY brands resulted in ⅔ of people buying 2 products or more.
POSITIVE PROMO ROI +1.79 .
Record high participation rates combined with a cost effective promo mechanic resulted in a very high ROI
10X LOWER WORKLOAD .
Hashting’s full service model and ability to scale across retailers made individual negotiations obsolete, resulting in much lower workload for the DIY brand
- WHO WE ARE
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
- WHY WORK WITH US
Measure, compare & accelerate customer
acquisition, sales conversion and campaign
ROI across all marketing & sales channels.
- WHAT WE DO
We make direct-to-consumer
engagement & promotions seamless,
scalable and affordable.
- HOW WE DO IT
Hashting is a marketing software
allowing brands to directly engage with
individual consumers at scale.
